Your marketing strategy is a reflection of who you are on many levels, so it is very important to pay attention to your marketing strategy and carefully implement marketing plans. Let the experts help you send the most effective and targeted messages. Let a dedicated and experienced team gatherted under the name Respect Studio get you right where you want to be – at the top. With award-winning B2B digital marketing services, numerous successfully implemented campaigns and satisfied clients, we can assure you that every step we take as your digital marketing partner will lead you to your audience.
Keep in mind that every step you take is another element in building a mosaic of your brand. So, let your marketing strategy tell your current and potential customers that you are worth their attention, time, and money. And each of those steps has a specific goal; none of them are carried out thoughtlessly or in vain. On the contrary, each of those steps, that is, processes within your digital marketing strategy, has unique goals that support your main goal. And what is your goal? To stand out from the competition, gain credibility, and attract as many clients as possible to your product or service.
Among the key processes that make your digital marketing strategy complete and effective are social selling and lead generation. Although these two processes are often considered the same, there are differences between them that make each one unique but equally essential to your successful marketing.
So, you tell me that social selling and lead generation aren’t the same?
Exactly. These are two complementary processes that complement each other and each in its own way make your marketing strategy successful. They bring you results through different practices, but both processes contribute to the main, big goal of the marketing aspect of your business – success.
Interesting. But what is the difference?
What they certainly have in common is that both concepts are aimed at your customers and to improve the sale of your product or service. However, the ways to reach potential clients. Let’s get through those differences.
Social selling is a process within digital marketing that refers to building long-term relationships with clients through social media channels and online platforms. It’s based on authentic interactions between you and your potential customers by providing useful, relevant and engaging content that connects with your audience. The goal of social selling is for your audience to gain trust in you, for your brand to come to mind first when they need what you offer/sell, for you to be a relevant reference from which they can get useful advice and for them to gain trust in you as a brand. In this way, the long-term goal is achieved, which is that there is a high probability that cooperation will be born from this trust, that is, that potential customers will gain enough trust in you to become your customers in the near future through the content you market to them and the interactions you achieve with them.
Lead generation has a somewhat different approach, but also a different goal. This process is about attracting potential clients and collecting their data so that you will be able to market them with personalized content and thus attract their attention as a solution to their specific problem or need. There are a number of techniques used in the lead generation process to collect data, which are then nurtured, and these techniques can be landing pages, newsletters, web forms or ads that will represent your product/service and specifically created for your target audience. Once they leave their information, people become your leads who receive personalized content according to their needs.
While the are differences – the main goal remains the same
You can see these two processes within digital marketing as two ways to reach the same goal – which is your positioning in the business sky and emphasizing your brand as desirable and relevant to as many clients as possible. Although these two processes are carried out in a different way, in the long run they achieve a unique goal, which is exactly what you need – turning a potential into a regular and loyal customer.