Creating Better Design Experiences: What to Know (2023)

Design is everywhere and defines how we do everything. Think about it. You are more likely to gravitate toward an app that has exceptional design, right? You might notice the design right away, but the user experience will be an indicator. UX is defined by how well thought out a particular design strategy is and the kind of synopsis that was taken into account.

Interaction with a product – figuring out functionality, accessibility, usability, and the overall reception attached to it – helps create better experiences in the end. And we are going to delve deeper into what kind of trends you should be looking at to cultivate well-refined design.

Any design is not restricted to any niche either. A mobile game developer and any other product manager should be equally considered when it comes to what kind of design will be reflected on an app.

5 Popular Trends

We highlighted a few product design trends that are defining the landscape of apps today. You do not have to take every trend into account. While creating your design strategy, take inspiration, and see what resonates with your audience.

Dark mode

Minimalism and less light. Dark mode is the new normal. Over 81.9% of people prefer dark mode on their devices, and if you look around, most mobile devices come with dark mode by default. Dark mode helps save battery life on some devices as well. And expectations are going accordingly as well.

All popular apps such as YouTube, Instagram, and Twitter, along with most platforms you use on a daily basis, support dark mode. There are medical evidences to support why dark mode is better as well. With no white light in sight, there is less strain on the eye.

Emphasis toward illustration

More than words, try to include illustrations that deliver your message more accurately. Illustrations tend to be received better and are usually taking a center stake. With illustrations, you have the option to humanize how your brand looks and connect with your audience on a more personal level.

And along with a more comfortable environment, illustrations can help your users navigate through more easily. To be fair, people do not prefer to read long lines of text. A simple illustration, such as an arrow, can be enough.

Illustrations are most effective when it comes to drawing attention. And illustrations can help with indicating an action as well. The user would follow a text or direction if there is an illustration on top or at the bottom.

Multiple directions

Do not limit the user to a boring old-school navigational cycle. Your app can be designed in a vertical way. But there are other options to explore as well. What if you include both vertical and horizontal sliders? Perhaps the design will be much more intuitive and interactive.

Be creative and go beyond traditional means. There are few mainstream apps that consider this possibility but trust us, the trend is an emerging one, and it is the ideal time to replicate this strategy.

Be new. Be innovative with your product. Communicate the idea eventually with a software development company in Houston and move ahead with your product.

Integration of augmented reality

Inclusion of digital spaces is the need of the hour now. Conversations around the metaverse, web3, and augmented reality are continuing to evolve. The go-to strategy right now would be to see how to deliver better experiences via augmented reality.

The trend is emerging and is practiced by Google as well. Just look at Google Translate or Google Lens. And notice how the app is fundamentally defined by virtual reality. Now, supposedly, if you are building an app for a real estate business – you can use AR and build a feature where users can see how a place will look like virtually.

Help potential customers figure out if a house is right or not through augmented reality. People prefer it this way as well. Different surveys tell us that around 20% of consumers in the US actively use AR technology.

Better accessibility

Your design should be matching the audience in mind in a very personalized way. Make sure the user experience is flowless and addresses particular needs of every potential user. While communicating with an Android app development services company – make sure that you acknowledge how your entire audience and take measures to provide a fruitful experience.

Consider people with mental disabilities and physical restrains into the equation. Make sure to research well when it comes to font size, typography, and the alternative text. And be considerate towards user feedback. Listen to what they have to say.

Final Thoughts

And in the end – we would like to conclude with the fact that the design industry is ever-evolving and you should always look out for updates and changes in the ecosystem.

And above all, you need to keep the following in mind. The best mobile apps are focused on delivering an exceptional user experience and listen to what their audience has to say. Listen, take inspiration, and implement. There is no standard rule. Keep experimenting as you go on.