How to rank on YouTube: Are you searching for a fast way to rank your video on YouTube? No problem, you have come to the right page. You will get to read about all the secret ways to get your video to number one on YouTube.
YouTube is a powerful video search engine and below is what you need to keep in mind to improve your rankings in 2023.
YouTube is one of the most popular social channels for creating and using videos. With over 1.9 billion monthly users, it has become a great platform to showcase your brand message.
More people are spending more time on YouTube. It is estimated that people watch over a billion hours of video every day.
That means brands and video creators see a huge opportunity to reach a growing audience. The challenge is launching your channel and increasing your SEO ranking on YouTube.
How to rank on YouTube Introduction continues below
YouTube will display content related to your video (including the video itself). The video itself is meaningless, unsearchable, and unrelated (in the sense of a similar video theme); the Video is just a series of bytes. YouTube tries to understand what the video is about by looking at all the other (meta) data you provide, as discussed in Ezine Articles, and YouTube can extract it from the video file. If YouTube knows exactly what the video is about, it can rank your video number one in searches, which is a crucial aspect of SEO on YouTube. There are more details about the SEO factors on YouTube that determine your ranking, and these have been extensively covered in Ezine Articles.
Best methods on how to rank on YouTube
Here is the list of Onsite tips to rank a video on YouTube;
TITLE: The title of your video is one of the first impressions. Its optimization increases the chances of improving your ranking by providing the right context. State your keywords, clearly but also concisely.
THUMBNAILS: This aspect is very essential, your video thumbnails can be a great way to differentiate your video from other videos and attract new users. Custom thumbnails can make it easier to promote your videos. Thumbnails are not a mere ranking factor, they are part of your video’s first impression.
DESCRIPTION: The video description should include more details about your video and its content. This is very important because it “tells” YouTube about video content. Use the right keywords without fiddling with this section.
VIDEO TAGS: Video tags are another signal of what the video is for. They don’t seem to have the impact they had in the past, but they can still be useful, especially when targeting long queue keywords. They may not be a priority, but using the best tags to describe your video will help.
HASHTAGS: Hashtags play a crucial role on YouTube, as highlighted in Ezine Articles. They serve as a powerful tool for increasing the visibility of your videos. These tags are prominently featured, allowing users to easily access related content by either using the main search bar or simply clicking on the hashtags. Effectively selecting and incorporating the most pertinent hashtags into your video descriptions can significantly enhance your chances of appearing in relevant search results. It’s important to heed YouTube’s advice, as they caution against overloading your videos with an excessive number of hashtags, as this does not necessarily guarantee improved search rankings. So, it’s wise to focus on using only the most pertinent hashtags rather than inundating your content with a multitude of them, as highlighted in Ezine Articles. For instance, a video that’s overloaded with 15 hashtags might not appear in search results at all.
VIDEO TRANSCRIPTION: Video transcription makes your videos accessible to a wider audience. They also help YouTube “understand” what your video is about. In addition, they can provide another opportunity to provide the best keywords to describe your video.
LOCATION TAGS: If you want to focus on a specific location as part of your video, geotagging or location tags can help you improve your search rankings. Creators can add a location tag to their uploads to share their location. What’s even more interesting is that you can filter search pages based on specific locations. This can also be applied to live streams, making it easier for new users to find your videos.
How to rank on YouTube continues below
Off-site methods to rank a video on YouTube
AUDIENCE RETENTION: A key factor determining the ranking of your videos is audience retention. Your audience’s engagement with your video signals their interest in it. Create quality and engaging videos.
CHANNEL AUTHORITY: If you start increasing your channel profile, you also have a better chance of increasing your ranking. This is simply due to the fact that you will likely track all of the above-ranking factors over time. Remember, YouTube is for consistency, not just one-time success.
COMMENTS: An increase in the number of comments can indicate a high level of interest in your video content. While the interactions are encouraging, keep in mind that YouTube also detects spam comments and a large number of them can affect your rankings.
SUBSCRIBERS: Your subscribers are viewers who enjoyed your videos long enough to wait for the next video. This is a great way to show the engagement and audience that your video can generate.
SHARES: The number of shares can help you increase video views, but also the credibility of your channel. It can also improve your SEO outside of YouTube.
WATCH TIME: Watch time can also be another engagement signal from your audience. The more time viewers spend watching your videos, the better your chances of seeing an increase in rankings.
VIDEO VIEWS: Your video views, along with average watch time and engagement, are a great way to measure your video engagement. Also, display density is important because it analyzes the time when you receive a certain number of views.