Search engine optimization or SEO is essential for any business’s marketing strategy. SEO will determine how well your content does on a search engine when potential clients and customers search for topics and keywords related to your products or services. You want to have the best SEO strategy to ensure your website is easily found, which then increases your potential to make more sales.

To begin, you’ll need a simple SEO checklist to follow. A basic SEO guide will help you understand how to begin making content that’ll do well on a search engine. Continue reading the guide below to get started.

Create Valuable Content

The first step you want to take is creating valuable content. Find a topic to write about that will add value to your target audience in some way. To do so, you must first know who your target audience is.

Then, create content that answers a question they want the answers to. You can also determine what type of content they want to see by searching for keywords or phrases that relate to your products or services. Do a quick search which will allow you to see the most commonly searched for phrases.

Insert Keywords

Once you determine what those keywords or phrases are, you should then insert them into your content. Whether you’re creating a blog post or even a video, you’ll want to use a keyword that’s relatable. When using this keyword, be sure to place it in the content organically.

You don’t want it to sound forced or too salesy. Instead, you want it to flow naturally. A great seo service can help you with this step.

Consider Readability

Another factor you want to consider is the content’s readability. How easy is it to read? When you’re writing the content, keep in mind you want to be able to reach a large audience.

If the content is too complex, you may lose some readers. For this reason, it’s important to write with readability in mind. Use short paragraphs and simple sentences.

Doing so will increase the likelihood of your content appearing near the top of a search engine’s results page.

Use Different Links

Don’t forget to add your links! You’ll want to include some internal and external links in your content. Internal links will link back to another page on your website.

This can be a contact page or another blog post. You also want to include links to other websites that you can use as your sources of information. Just be sure to check they aren’t competitor links first.

This Is Your Simple SEO Checklist

Learning the basic steps of SEO is a great starting place. Once you begin to understand how SEO works, you can then move past this simple SEO checklist and move on to more in-depth marketing strategies that include SEO, brand messaging, customer demographics, and much more!

For more business, SEO, and other similar topics, be sure to keep checking back here on a daily basis!