It’s one thing to see rave reviews of a company, product, or service from the people who have engaged with it. Those reviews are suggestive of a quality offering, good service, and a company deserving of customers’ time and money. However, when a company’s own employees speak highly of the support they receive and the internal processes that enable their work, potential clients can be supremely confident that the service they’re paying for goes above and beyond the status quo. Truly successful companies are the ones that deliver for their clients and customers by supporting the talented team that makes it all possible.
Peaceful Profits, founded by Michael “Mike” Shreeve, is one such company. Based in Seattle, Washington, Peaceful Profits is a publishing and marketing consultancy that specializes in helping entrepreneurs, coaches, consultants, and other professionals publish books and create scalable businesses pulling on their expertise. They do this through a combination of ghostwriting, publishing, and strategic marketing services, all meant to guide clients through the process from start to finish. Peaceful Profits has worked with startup coaches, New York Times bestselling authors, and 8-figure course creators, with standout successes including Kris Jones, Emmy Sobieski, and Mike Fink.
A large part of Peaceful Profits’ success comes from their talented team of writers, creatives, and mission-driven professionals. Their marketing and fulfillment teams are constantly pushing the boundaries and finding new ways to elevate influential voices and solve real world problems. The team is the beating heart of their operation, and Peaceful Profits understands this well.
“We believe innovation flourishes when teams are trusted,” says Mike Shreeve. “This balance of structure and freedom keeps us efficient while still evolving rapidly.”
Powering Creative Evolution
Peaceful Profits’s comprehensive suite of solutions includes professional ghostwriting that captures each client’s voice, detail-oriented editing, novel cover design, book formatting, audiobook production, and tailored launch strategies for platforms like Amazon and Audible. These services are not static; to continuously find success, these professionals must be constantly looking at new industry developments and trends. Peaceful Profits makes sure to give its team all the resources and opportunities they need to aid and empower clients to achieve their goals.
Peaceful Profits’ team stays informed through a mixture of international research, client feedback, and direct marketplace experience. Because their clients span industries, the team keeps a close watch on how successful authors from various industries leverage books—especially nonfiction, business, and personal development books—as platforms. To best deliver results the Peaceful Profits team actively explores new publishing platforms, novel AI tools, and reader engagement strategies to stay on the cutting edge without compromising quality.
In keeping abreast of industry developments and new technologies, Peaceful Profits takes care to make sure any new adoptions or tech integrations are actually benefitting their team and their clients—it’s not just buying into hype. This is specifically relevant for AI/LLM technology in the publishing space, which has been recognized for its supporting capabilities in drafting and ideation, but come at the cost of questionable intellectual property rights and legal concerns. In many cases, the technology has been positioned not as a supplement to, but a replacement of, traditional human writing, which defeats the very process that makes authorship powerful and meaningful. Peaceful Profits seeks to empower their clients by empowering their team, and that means prioritizing the human element.
“At Peaceful Profits, we train real humans, skilled ghostwriters, coaches, and advisors, to guide authors through that deeply personal and transformational process,” says Shreeve. “The book becomes more than a product; it becomes a mirror, a milestone, and a catalyst for growth. We still believe that it is people who ultimately can change the world for good, and as such we are very much a human-first organization.”
Internal Support and Development
A company offering professional support and development can only succeed if they attract and support professionals to their team. Peaceful Profits looks for writers, editors, marketers, and coaches to deliver their service offering to clients, but they especially want professionals with an ownership mindset, resourcefulness, and values in alignment with the company’s own. Any industry pedigree is secondary. Peaceful Profits’ fully remote team rewards creatives and problem-solvers who thrive in self-managed environments and see themselves as the driving engine of the company that they are.
Attracting such talent is one thing—keeping them is quite another, especially in the competitive job market of today, where thousands of hungry, skilled creatives are waiting and eager for the next opportunity. Peaceful Profits understands this well, and complements their compensation package with remote work flexibility, creative autonomy, and opportunities to work on meaningful projects without the micromanagement bureaucracy of a traditional agency or publisher. New team members benefit from a culture of internal training and mentorship, with new ghostwriters paired with seasoned developmental editors and vice versa. Robust internal documentation, SOPs, and templates ensure that the team’s knowledge base is consistently growing and untethered to any single member. The Peaceful Profits team is given everything they need to thrive.
“Our leadership team operates on the belief that investing in people is how we elevate excellence,” explains Mike Shreeve. “We also emphasize psychological safety and kindness; we hold high standards but lead with respect. For those who want to shape the future of publishing while living life on their own terms, Peaceful Profits is a compelling home.”
For a creative firm, a culture of experimentation and innovation is a necessity, lest all published work inevitably become boring, rote, and overly familiar. Peaceful Profits ensures that its documentation serves as a constructive scaffolding for the company’s creative culture, not as restrictive fencing. The team works to deliver consistent results at a high standard, but there is always room for team members to suggest improvements, test new ideas, and pursue creative approaches to any given project.
“We believe innovation flourishes when teams are trusted,” Shreeve says. “This balance of structure and freedom keeps us efficient while still evolving rapidly.”
Overcoming Challenges and New Initiatives
No matter how capable the team, any process that involves working closely with external professionals and clients can inevitably run into challenges. For Peaceful Profits, the most common of these challenges involve managing author expectations, maintaining vision alignment, and keeping momentum over extended fulfillment timelines. Books are hard to write, and good books are even more so. These things take time, even without having to account for authors juggling businesses, families, and shifting goals alongside their book projects.
“We equip our team with clear timelines, client education resources, and escalation protocols,” says Shreeve. “Ultimately, we aim to keep authors engaged while handling the heavy lifting for them.”
In order to address some of these challenges and improve their services, Peaceful Profits recently streamlined their service lines into a single, premium authorship pathway that combines manuscript creation, publishing, and book promotion into a single cohesive client experience. They’ve also updated their Author Coaching Program to provide more affordable, guided support for clients who want to write their manuscript themselves, opting for expert help instead of a dedicated ghostwriter.
“All of these efforts are tied to our core aim: helping authors publish high-quality books and build a profitable business around their ideas,” Mike Shreeve says.