In today’s fast-paced world of social media, attention is currency. Platforms like Instagram, TikTok, and YouTube Shorts have revolutionized how audiences consume video content. Among them, Instagram Reels has emerged as a powerful tool for creators, brands, and businesses to reach millions of viewers. But standing out in an endless sea of short videos takes strategy and creativity. If you want your Reels to go viral and attract thousands of views, the key lies in understanding what type of content truly engages your audience.
Here are five types of video content that can skyrocket views on your Reels and help you grow your online presence faster than ever before.
1. Educational and How-To Videos
Educational videos are among the most shareable and engaging forms of short content. People love learning new things, especially when it’s presented in a quick, visually appealing way. Whether it’s teaching a makeup technique, explaining a digital marketing hack, or giving simple cooking tips, educational Reels provide immediate value to viewers.
The secret is to keep the information concise yet impactful. For instance, instead of posting a long tutorial, break it down into short, digestible clips that focus on one specific step or insight. The faster a viewer learns something useful, the more likely they are to share or save your video for later.
Another effective trick is to use clear captions and step-by-step visuals. Since many users watch videos without sound, on-screen text ensures they don’t miss your message. Consistency also matters—posting regular educational Reels can help you establish authority in your niche, whether it’s fitness, finance, art, or fashion.
2. Behind-the-Scenes (BTS) Content
Audiences love authenticity, and behind-the-scenes content offers just that. Showing the process behind your product, service, or creative journey makes your brand more relatable and human. Instead of just showing the polished final result, take viewers on a journey that reveals your effort, personality, and real-life challenges.
For example, if you’re an artist, record the process of creating your artwork. If you run a clothing brand, show snippets of designing, packaging, or photoshoots. If you’re a content creator, share how you plan, film, and edit your videos. People appreciate transparency, and it builds trust.
Moreover, BTS content tends to create emotional connections. Viewers feel like they’re part of your journey rather than just spectators. That sense of inclusion encourages them to engage more, comment, and return for future updates.
When done well, behind-the-scenes Reels can strengthen your personal brand and turn casual viewers into loyal fans.
3. Trending Challenges and Sounds
Nothing boosts your visibility on Reels faster than hopping on trends. Social media algorithms love trending content, and participating in popular challenges or using viral sounds can dramatically increase your reach.
The trick, however, is to add your unique twist. Instead of blindly copying what everyone else is doing, personalize the trend to fit your niche. For example, if there’s a trending dance sound, a digital marketer could sync it with creative text transitions about marketing tips. A chef could use the same sound but pair it with a cooking transformation.
Timing also matters—trends move fast. The earlier you join one, the higher your chances of being featured on the explore page. Keep an eye on what’s popular by scrolling through Reels daily, observing which formats are getting massive engagement.
Finally, don’t underestimate the power of humor. A lighthearted twist or funny caption can turn a simple trend into a viral moment. When people enjoy your take on a trend, they’re more likely to share it, increasing your visibility organically.
4. Inspirational and Storytelling Videos
Storytelling is one of the most powerful tools in video marketing. Humans are naturally drawn to stories—they evoke emotion, spark curiosity, and create memorable connections. On Reels, storytelling doesn’t have to be long or complicated. Even a 30-second video can convey a message that resonates deeply.
You can share your personal journey, showcase customer success stories, or highlight moments of transformation. For instance, fitness trainers often show before-and-after progress clips with motivating captions. Entrepreneurs share snippets of their struggles and achievements to inspire others.
When creating inspirational content, authenticity is key. Viewers can instantly sense whether your story is genuine. Use real emotions, speak naturally, and avoid over-editing. Simple transitions, emotional music, and relatable storytelling can make your Reel both impactful and shareable.
These types of videos not only attract views but also strengthen your brand identity. People are more likely to remember a story that moved them than a random video they scrolled past.
5. Entertaining and Relatable Skits
Entertainment remains at the heart of social media. Funny, relatable, or dramatic short skits often go viral because they connect with viewers on a personal level. Everyone enjoys content that makes them laugh or reflect on everyday experiences.
Creating entertaining Reels doesn’t mean you need to be a comedian or actor. It’s about tapping into situations your target audience can relate to. For instance, a freelancer might create a funny Reel about dealing with client revisions, or a student could dramatize the struggles of exam week.
Relatability breeds engagement—when people see themselves in your video, they’re more likely to like, comment, and share. This type of content spreads fast, as it encourages viewers to tag friends who “need to see this.”
Adding strong captions, expressive reactions, and creative camera angles enhances the entertainment value. The goal is to make your audience smile or nod in agreement, leaving them wanting more.
Final Thoughts
Creating Reels that skyrocket views is not about luck—it’s about understanding what your audience loves and delivering it creatively. The five types of video content—educational, behind-the-scenes, trending, inspirational, and entertaining—each serve a unique purpose in building engagement.
A successful Reels strategy often involves mixing these content types to keep your feed dynamic and appealing. One day you might post a quick tip, the next a behind-the-scenes clip, followed by a trending challenge. This variety keeps your audience curious and eager to see what comes next.
Ultimately, consistency, authenticity, and creativity are your strongest assets. Focus on delivering value, evoke emotion, and never stop experimenting. The more you refine your approach, the closer you’ll get to creating Reels that not only capture attention but also build a lasting connection with your audience.
