Are you wondering whether your organisation can benefit from building an app? Since this involves time and money, it’s best not to jump in right away. Before you hire an iOS app developer in Melbourne, for example, step back and seriously think if this is the right move for you.
The Case for a Mobile App: When You Do Need One
The continuous growth in mobile use has prompted many companies to expand their reach beyond their websites. A mobile app can transform the way users interact with a business or organisation. How do you know you need mobile app development?
Functionality & User Experience
- A mobile app isn’t just an extension but the foundation of your business since the product is mobile by nature similar to Spotify or Uber
- Your business or product needs to leverage features only available in smartphones, such as GPS, biometrics, etc.
- A good chunk of website traffic comes from mobile devices, which indicates high engagement through these channels
- Boost engagement and retention rate through faster, more responsive mobile apps
Engagement & Loyalty
One of the most important roles of mobile app development is the set of features that can be added to keep your target audience engaged and sticking around.
- Push notifications keep users informed of any developments that might be helpful to them
- Users can seamlessly sign up and engage with customer loyalty programs
- Help build a strong user base with the integration of forums or chat features into the app
Competitive Advantage
In some industries, such as ride-sharing and food delivery, a mobile app isn’t just an added feature, but should be an integral part of developing a digital strategy.
- Competitors and same organisations leverage mobile apps
- Your audience’s habits and behaviours show that a mobile app will serve them best
- You can provide added value to your customers via an app, such as chat support, simplified ordering process, etc.
The Case Against a Mobile App: When You Don’t Need One
While mobile might be trendy or acquire much attention, it’s not always the right fit. For some organisations, having a responsive website is all they need.
- Upfront cost might be high depending on the application’s features and complexity.
- A fraction of your intended audience may not feel comfortable using a mobile app.
- Any mobile application requires continuous upgrade and improvement, as well as bug and security patching, which demands time and money.
The Deciding Framework: Questions to Ask
To make the best and most cost-efficient decision, specific factors need to be considered.
- Does an app provide a solution to a problem that your website can’t fix?
- Do you need mobile-specific functionality for your business or product to run?
- How often and on what channel do most of your target market interact?
- Will audiences experience better user experience through mobile or when a mobile app is added on top of your website?
- Do I have the budget and manpower to develop, run, and maintain an app?
A mobile app is undoubtedly a powerful tool that organisations can use, but it’s not always the right tool for everyone. By doing your research and understanding the core of your operation, you’ll know if and when you can benefit from app development. If you answer, “Yes, it’s necessary,” Rocket Lab (Increaseo) is the company to call.
