As one of the fastest-growing social media platforms in recent years, TikTok has taken the world by storm. With over a billion active users, the app provides an opportunity for individuals and brands alike to showcase their creativity and connect with a wider audience. However, success on TikTok is not always easy to come by. In order to ensure that your content is resonating with your audience and making an impact, it’s important to track and monitor key metrics using a TikTok tracker and analytics tools.
In this article, we will explore the key metrics that you should be monitoring in order to track your TikTok success. We will also discuss some of the best free TikTok analytics tools available to help you monitor your progress and optimize your content strategy.
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Impressions
Impressions refer to the number of times your TikTok content has been viewed by users. This metric can provide valuable insights into the reach of your content and how it is being received by your audience. Impressions can be broken down further into two categories: total impressions and unique impressions. Total impressions refer to the total number of times your content has been viewed, while unique impressions refer to the number of unique users who have viewed your content.
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Reach
Reach refers to the number of unique users who have viewed your TikTok content. This metric is important because it can help you understand how far your content is reaching and whether or not you are connecting with new audiences. Reach can also help you identify trends and opportunities for growth.
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Engagement
Engagement refers to the number of interactions your TikTok content receives, including likes, comments, shares, and follows. This metric is important because it can help you understand how your audience is responding to your content and whether or not you are creating content that is engaging and resonating with your audience.
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Follower growth
Follower growth refers to the number of new followers you gain over a specific period of time. This metric is important because it can help you track the growth of your TikTok account and identify trends and patterns in your follower growth.
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Video completion rate
Video completion rate refers to the percentage of viewers who watch your entire TikTok video from start to finish. This metric is important because it can help you understand how engaging your content is and whether or not viewers are losing interest in your content before it ends.
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Hashtag performance
Hashtag performance refers to the number of views and engagements your TikTok content receives when it is associated with a specific hashtag. This metric is important because it can help you understand which hashtags are driving the most traffic and engagement to your content.
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Audience demographics
Audience demographics refer to the characteristics of your TikTok audience, including age, gender, location, and interests. This metric is important because it can help you understand who your audience is and whether or not you are reaching the right people with your content.
Best Free TikTok Analytics Tools
Now that we’ve covered some of the key metrics you should be monitoring to track your TikTok success, let’s take a look at some of the best free TikTok analytics tools available to help you do so.
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TikTok Analytics
TikTok Analytics is a built-in analytics tool that provides users with insights into their account’s performance. To access TikTok Analytics, you must have a TikTok Pro account, which is free to set up. With TikTok Analytics, you can track metrics such as views, likes, shares, and follower growth, as well as monitor your audience demographics.
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Shoplus
Shoplus is the best Tiktok analytics free tool that provides users with insights into their account’s engagement rate, follower growth, and audience demographics. With HypeAuditor, you can also track your TikTok content’s performance by analyzing metrics such as average views per video, video completion rate, and engagement rate. Shoplus also offers a feature called “Influencer Discovery,” which allows users to search for influencers based on their audience demographics, location, and interests.
With Shoplus, you can track metrics such as views, likes, and shares for individual TikTok videos, as well as monitor the performance of trending hashtags.
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Social Blade
Social Blade is a free social media analytics tool that offers data on a wide range of platforms, including TikTok. With Social Blade, you can track metrics such as follower growth, views, and engagement rate, as well as monitor your account’s performance over time.
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Followerwonk
Followerwonk is a free Twitter analytics tool that can also be used to analyze TikTok accounts. With Followerwonk, you can track metrics such as follower growth, engagement rate, and audience demographics. Followerwonk also offers a feature called “Compare Users,” which allows you to compare the performance of multiple TikTok accounts side-by-side.
Conclusion,
Tracking and monitoring key metrics is essential for tracking your success on TikTok. By using a TikTok tracker and analytics tools, such as Shoplus, HypeAuditor, Tokboard, Social Blade, and Followerwonk, you can gain valuable insights into your account’s performance and optimize your content strategy to achieve greater reach and engagement. With the right tools and strategies, you can harness the power of TikTok and connect with a wider audience.
