Magento has gained popularity in the e-commerce market due to the wide range of features that it offers a wide range of functionalities which allows business owners to take over the global market. M-commerce has become even more critical because there are 5.44 billion mobile users today. When you compare your online audience to this number, you’ll be amazed that most of these users shop using mobile devices!
M-commerce has become necessary for new business owners, keeping ease of use and convenience in mind. It’s also important to note that the rise of m-commerce has lately brought this trend of mobile responsive websites because of its increased usability. Website users prefer being mobile while shopping because accessing half their information through a mobile device is more accessible than a desktop.
The growth of M-commerce today
Buying and selling goods and services through mobile devices like smartphones and tablets are known as M-commerce. All Mobile-related transactions are considered to be m-commerce. The convenience of M-commerce has made it popular amongst users. With the increasing use of smartphones and tablets, customers increasingly turn to their mobile devices to shop, browse, and make purchases.
Customers increasingly use their mobile devices to shop because it’s more convenient than visiting a physical store. With e-commerce, consumers can shop anywhere and anytime without leaving their homes or offices.
Better mobile devices
The development of better and more powerful mobile devices has made it convenient for consumers to shop on their phones. The availability of high-speed internet and better mobile apps has also contributed to the growth of e-commerce.
Many consumers initially hesitated to shop on mobile devices because of security concerns. However, advances in mobile security technology, such as encryption and biometric authentication, have helped to reassure consumers that their personal and financial information is safe when shopping on their phones. This is why Magento offers extensions like Paytrace Payment Gateway to help with security issues, even while making online payments.
Improved user experience
User-friendly interfaces, easy payment options, and seamless navigation have improved mobile shopping experiences. Retailers have also adapted their websites and mobile apps to provide a smooth shopping experience.
Social media platforms have become crucial for retailers to promote their products and reach customers. Social media platforms have also added features that allow users to shop directly from their feeds, making purchasing products on their mobile devices easier. You can always use extensions like Advanced Reports Magento 2 to keep track of your analytics and dashboard all in one place.
The use of data analytics has made it possible for retailers to personalize their offerings to individual customers. This personalization makes it easier for customers to find products they are interested in and increases the likelihood of purchasing.
Magento extensions to boost your M-commerce
With the growth of M-commerce, the range of extensions, tools, and platforms also continues to grow, ultimately helping buy and sell goods online. One of the important reasons for Magento to gain popularity is its range of extensions and tools for business owners. Magento also gained popularity due to its flexibility, scalability, and feature-rich nature. Let’s take a look at specific Magento extensions like Paytrace Payment Gateway that you need to fuel up your m-commerce and take your online business to the next level:
Mobile Shopper Assistant
With the rise of mobile commerce, providing customers with a mobile-friendly shopping experience is essential. Magento’s Mobile Shopper Assistant extension allows you to create a mobile-friendly storefront optimized for smartphones and tablets. You can integrate Magento 2 Paypal multi-currency to give your customers an additional shopping benefit. The extension includes product browsing, advanced search capabilities, mobile-specific navigation, and more. The Mobile Shopper Assistant extension will help you enhance the customer experience and increase mobile conversion rates.
One-Step Checkout Magento 2 is an extension that simplifies the checkout process for your customers. By reducing the number of steps required to complete a purchase, this extension can improve the checkout experience and increase conversion rates. OneStepCheckout also includes features like address auto-complete, gift-wrapping options, and the ability to have comments with orders. By streamlining the checkout process, this extension can help you reduce cart abandonment rates and increase your revenue.
Yotpo is a user-generated content platform that allows you to collect and display customer reviews and ratings on your Magento store. By showcasing customer feedback on your product pages, you can build the trust of your potential customers and increase conversions. Yotpo also includes features such as social sharing, email review requests, and the ability to respond to reviews. By using Yotpo, you can build a solid online reputation and drive more sales.
Email marketing plays a vital role in any e-commerce strategy, and Mailchimp is one of the most popular email marketing platforms available. With the Mailchimp extension for Magento, you can automate your email campaigns, segment your audience, and track your results. Mailchimp includes features such as abandoned cart emails, product recommendations, and personalized content. By using Mailchimp, you can stay top-of-mind with your customers and drive more sales.
Google Analytics is a powerful tool that tracks website traffic and user behavior. Installing the Google Analytics extension for Magento lets you track important metrics such as pageviews, bounce rates, and conversion rates. Google Analytics also includes custom dashboards, segmentation, and goal-tracking features. Using Google Analytics, you can gain valuable insights into your website performance and make data-driven decisions to improve your online business.
ShipStation is a shipping and fulfillment platform that allows you to automate your shipping processes. With the ShipStation extension for Magento, you can import orders, create shipping labels, and print packing slips. ShipStation includes real-time shipping rates, order tracking, and branded tracking pages. By using ShipStation, you can streamline your shipping processes and save time and money.
The list mentioned above is just a brief one! There are multiple other extensions that Magento provides, for instance, Paytrace Payment Gateway, Zoho Inventory, Magento 2 Connector; Advanced reports Magento 2; and many more to boost your e-commerce sales. It can help you be the winner of the online market. These Extensions are not just any add-on feature, providing a different face to your online store. It enables you to give your customers the best user experience. The right extensions can enhance the customer experience, increase conversions, and streamline business operations. You can explore many other extensions to improve your online business depending on your specific needs.