The marketing landscape of the world is far different now than it was a few decades ago. At first, magazines and newspapers were commonly read worldwide, so companies focused their marketing efforts there. Then, it was radio, then television. Now, however, because of the internet, there are a potentially limitless number of ways young consumers get information delivered to them. If you want your voice to be able to reach them for your business, it’s important to know the most useful methods to do so.
Social Media Presence
A strong social media presence is integral for your brand to be able to reach today’s youth. There are millions of people on Facebook, Twitter, Instagram, Tik Tok, and so on, and brands have been successfully using these platforms to increase the visibility of their brands for years. If you’re successful, your brand will be well-known worldwide, even if your business is small or occupies a niche. A good example is the Wendy’s Twitter account, which has managed to stay on people’s minds by using memes and trends to its advantage.
Using these platforms is free and easy. Taking an hour or two to make a video could exponentially benefit your brand if the right people see it.
Using Podcasts
Podcasts have quickly become one of the most popular ways for people to get their information, with millions worldwide tuning in to their favorite shows every day, especially during their morning commute. Podcast marketing is a great way to tap into this market since potential consumers will be able to spend their daily commute or their grocery shopping session listening to you and how your product can impact their lives.
This is also easy and quick. You’ll just need to record a few answers to some questions about your business, and the entire interview will be available in the form of a podcast. Many brands have been using this form of marketing lately because of the exponential benefits possible.
Influencer marketing
An influencer is an individual who is famous on social media, usually for some specific talent or for their humor and looks. These people sometimes have hundreds of millions of followers, and their opinions hold a lot of weight in the minds of their fans. Countless companies have turned to influencer marketing as a solution for many of their problems, especially since it’s been proven that this kind of advertising has a high success rate.
Paying an influencer to review or mention your product or just sending them a gift box to make a video on is a great way to attract attention to your product and your business.
Creating hype
Every brand has been trying to create hype since time immemorial, but many have found a good formula to reach young consumers. Memorable experiences, like opening pop-ups in festivals, etc., have been linked to greater social media buzz and, more importantly, higher sales. A limited-edition pop-up stall that opens in different cities around the world is a great way to create a sense of mystery and appeal for your brand. In some cases, people from neighboring cities and states have traveled hours to visit some companies’ pop-ups.
Companies that have used this strategy effectively include fashion companies like Louis Vuitton and Supreme, and it has played a big role in their continued success.
Transparency
An unorthodox way to reach young consumers is to be open with them and show them that your business is authentic and shares the same values they do. Companies that have thrown in their support for causes like global warming, human rights, deforestation, etc., have seen a spike in sales because of millions of people that appreciate these principles. Launching a product whose sales contribute to a certain charitable cause routinely has surges in sales.
Another important thing you can do for your business’s image is illustrate how the practices and methods used to make products are safe and sustainable, especially in an age where global warming has become a major issue for many.
Conclusion
Young consumers, known for their significant purchasing power and open-mindedness, present a lucrative opportunity for new businesses and product launches. To effectively capture their attention, it is essential to employ appropriate marketing strategies. By implementing the recommendations discussed in this article, you can position yourself for success.
