About 61% of marketers are prioritizing search engine optimization (SEO) as part of their inbound marketing strategy. In fact, over 50% of all site traffic starts with a search. Nearly 70% of all activity starts with a search engine, too.
Unfortunately, most people (75% of search engine users) never look at Google’s second page. Without a strong Google search ranking, consumers might not find your business.
Here are 10 tips that can help you dominate SEO with Google. With these tips, you can improve your rankings on search engine result pages (SERPs). Higher rankings will help you increase traffic to your online content.
Then, you can convert more visitors into leads and sales, setting your business up for lasting growth and success. In fact, leads from SEO are eight times more likely to become sales than those through ads, too!
Give your business a boost. Get started with these 10 simple search engine optimization tips today.
1. Understand the Top Ranking Factors
If you want to improve your search engine optimization strategy, you’ll need to go over the basics. Otherwise, you might miss an essential ranking factor. If you’re not appealing to Google’s ranking factors, you won’t dominate SEO with Google.
Here are a few ways Google determines search engine rankings.
Google’s machine learning abilities allow it to better understand what consumers expect to find during a search. Usually, the user’s search intent is:
For example, consumers might want to learn more about your offerings. Maybe they have questions related to your services. Understanding the user’s search intent can help you create content with that intent in mind.
Otherwise, Google might display someone else’s content on a Google search result page instead.
You can use link building to improve your domain authority. A higher domain authority can boost your online ranking. Google could start to recognize you as an authority in your industry as a result.
Google prioritizes content that’s helpful and unique. Focus on quality over quantity when creating your content. Otherwise, your posts might not outrank a competitor’s.
If your content isn’t helpful or informative, readers might leave. They could choose a competitor’s website instead.
When visitors leave without exploring, your clickthrough rate and dwell times will drop. Your bounce rate will start to increase. A high bounce rate can tell Google you’re creating low-quality content.
Google might decrease your rankings if that’s the case.
Instead, create content that appeals to the user’s search intent. Find new ways to help your customers by answering their questions.
Google also looks at your web design and development when determining your SEO rankings.
It’s important to create a fast, mobile-optimized website that creates a positive user experience (UX). A positive UX indicates your website is easy to use and explore. Otherwise, Google will prioritize someone else’s site ahead of yours.
Two out of three people prefer reading content that’s beautifully designed. Design has a 75% impact on a site’s credibility, too.
Websites that are slow lead to a $2.6 billion loss in revenue each year. In fact, nearly 90% of people won’t return to a site after a bad experience.
Meanwhile, mobile devices account for nearly 70% of all internet traffic. With that in mind, Google now uses mobile-first indexing. It looks at the mobile version of your website first to determine your rankings.
If you want to dominate SEO with Google this year, make sure to update your website with the UX in mind.
2. Research Your Audience
If you want to appeal to the user’s search intent, you’ll need to better understand your customers. Who are they? What problems can your product or service help them solve?
Take the time to determine who your customers are based on psychographics and demographics. For example, you can create buyer personas based on:
- Buying behaviors
- Pain points
- Marital status
- Household income
Creating distinct customer groups will help you personalize your content. You’ll have an easier time appealing to the consumer’s needs. Then, you can show them you’re able to help through your online content.
If you don’t know who your customers are, you’ll fail to create content they want to read.
3. Gather Keywords
Once you understand your customers, you can learn more about their search behaviors. Determine what questions your customers ask in a Google search. You can use keyword tools like:
- Answer the Public
- Google Trends
- Keyword Planner
You can also hire an SEO specialist to gather the keyword research you need.
Focus on long-tail keywords, which are more precise. Look for phrases that are posed as questions, too.
When you start creating your content, you’ll need to optimize each post with a single target keyword. You can sprinkle secondary keywords throughout your content, too. Include the target keyword within the:
- Page title
- Image alt text
- Image file name
- Meta description
- Opening and closing paragraphs
- Body text
Avoid keyword stuffing. Instead, use secondary, related keywords within the post.
4. Update Your Website
Remember, Google wants to provide users with the best possible online experience. Update your website to improve the UX by:
- Improving page load times
- Getting mobile-optimized
- Organizing your navigation bar
- Using negative space
- Organizing content in headings and subheadings
- Using shorter sentences and paragraphs
- Adding an SSL certificate to improve security
You’ll also need to consider Google’s Core Web Vitals. The Core Web Vitals are user-centric ranking factors. You can appeal to the Core Web Vitals by:
- Deleting unwanted code and files
- Eliminating unnecessary third-party scripts
- Enabling browser caching
- Using page caching
- Choosing better hosting
- Optimizing images
- Limiting embedded content and iframes
- Setting fixed dimensions on images
- Preloading custom web fonts
Appealing to the Core Web Vitals will ensure stability, responsiveness, and loading performance on your site. Consider working with an experienced SEO specialist or web design agency. They can help you improve your website with SEO in mind.
5. Create Wow-Worthy Content
Remember, Google also looks for unique, high-quality content when determining rankings. When you create your online content, try different formats. For example, you might consider:
- Blog posts/articles
- Videos (customer testimonials, vlogs, how-tos, company culture, etc.)
Try creating more long-form content this year as well. Long-form content can improve your dwell times. If you create longer posts, make sure to use headings and subheadings.
Don’t forget to focus on quality over quantity. Remove fluff from your content. Make sure you’re appealing to the user’s search intent, too.
Try engaging your audience with high-quality, branded images along with each post as well.
6. Start Link-Building
As you begin creating content for your website, make sure to consider your link-building strategy, too. There are three types of links that can help you dominate SEO with Google search:
- Internal links
- External links
Internal links will direct readers on your website to other pages across your site. You can use internal links to improve your clickthrough rate. Directing readers to other pages can help them further explore your content, too.
Adding internal links will also help Google crawl and index your site. It could have an easier time recognizing related pages.
External links send readers on your site to other websites. You might want to link to studies, research, or data. Use external links to support any claims you make within your content.
Adding external links can boost your credibility. Readers might have an easier time trusting you as a result.
Backlinks send readers on other websites to your website. Google claims that backlinks are one of its top three ranking factors. It’s important to generate backlinks from websites with high domain authority.
Google already trusts high domain authority sites. You can leverage that existing trust to boost your own ranking. Generating backlinks is one of the fastest ways to dominate SEO with Google search.
In fact, the more backlinks a page has, the more organic traffic you’ll generate through Google.
There are a few different strategies you can use to generate backlinks from high domain authority websites. First, consider your content marketing strategy. Make sure you’re creating high-quality, unique content on your blog.
Other websites will want to link to your website. You can naturally generate backlinks as a result.
Use the skyscraper method, too. First, look for pieces of content other websites have already created backlinks for. Then, improve that post by creating your own.
Leverage your unique experience and expertise to enhance the existing post.
You can also start guest blogging. Create content for someone else’s blog. Then, link to your own website within the post.
Guest blogging will allow you to leverage someone else’s reach to generate traffic to your online content.
If you’re struggling to generate backlinks, consider working with an experienced SEO specialist. They can help you boost your domain authority.
7. Use Local SEO
If you want to dominate SEO with Google, don’t neglect local SEO. Local SEO will help you reach nearby customers. You could even generate more foot traffic to your store.
First, make sure to optimize your Google My Business (GMB) listing. Your GMB listing will appear in the top right corner of a Google search. From your listing, consumers can find your:
- Business name
- Business hours
- Phone number
- Recent posts
- Customer reviews
Make sure to name, address, and phone number match what appears on your website. Google will look for consistency and accuracy. Update any other online listings your business appears on as well.
Then, start asking your customers to post their reviews on your GMB listing. Google will notice people are talking about your business. You can also use reviews to boost your credibility in the industry.
You might have an easier time generating brand trust and loyalty as a result.
Look at your keyword research. Which keywords include location-based words or phrases (like a city)? Try creating content using those long-tail keywords.
For example, someone might search “pediatric dentist near me” or “dentist in NYC.” Create posts that will appeal to local consumers.
If you have more than one business location, create a location page for each one on your website. Make sure to embed a Google Map onto the page, too.
8. Share Your Content
Once you start creating online content, make sure to share it!
First, share your posts on your social media accounts. As people begin responding and asking questions, comment back. Use their questions to make blog posts in the future.
Don’t forget to add social sharing buttons to your blog, too. Then, encourage more people to share your posts. As they share your content, you could reach an even broader audience.
You can also work with an influencer. Leverage their existing brand trust and loyalty to boost your credibility. Working with an influencer is another great way to expand your reach.
As people click on the links to your posts, Google will notice you’re generating referral traffic. You could boost your SEO with Google as a result.
9. Track the Trends
Google’s search engine algorithm changes throughout the year. Make sure you’re up-to-date with the latest trends.
For example, video content is becoming more popular. Voice search and featured snippets are gaining traction, too.
Look for keywords that are phrased as a question. Then, write a brief answer at the beginning of your post. Go into more detail throughout the rest of the content.
Your brief answer might appear as a voice search result.
Featured snippets appear at the top of Google search pages. Appearing for voice searches could help you appear for featured snippets, too.
You can work with this seo company to make sure you never fall behind the trends.
10. Analyze and Adjust
As you start using these search engine optimization tips, review your data. Which posts are helping you generate the most traffic? Use that data to make informed decisions about your SEO strategy in the future.
How to Dominate SEO With Google Search: 10 Essential Tips for Success
Dominating SEO with Google search is easier than you might think. Get started by using these 10 SEO marketing tips. As your SEO rankings improve, you’ll reach more customers online.
Then, you can boost brand awareness, traffic, leads, and sales!
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