What is Website Responsiveness with Examples and Best Practices?

    Did you know that almost half of people use their phones to browse the internet, and it’s expected to increase even more?

    This means designers need to make sure websites look good on both computers and phones.

    Responsive websites are the solution – they adjust to different screen sizes, like on computers, tablets, and phones.

    Statistics show that more than half of all internet traffic comes from mobiles. So, if a website isn’t mobile-friendly, it might lose about half of its visitors. It’s predicted that nearly 80% of internet users will be on mobile.

    If a website looks bad on a phone, 8 out of 10 people will leave and go to a competitor. Even Google doesn’t like websites that don’t work well on phones and ranks them lower in search results.

    So, in this article, we are going to discuss the best practices of responsive web design. We’ll also show you how to test responsive websites.

    What is Responsive Web Design?

    Responsive web design is about making websites that work well on different devices like computers, tablets, and phones. Developers use special instructions called CSS media queries to decide how the website should look at different screen sizes.

    This includes changing the layout, image size, and text size or even hiding some things on smaller screens. The website keeps working the same way, but it looks good on any device.

    It stays flexible using these design elements:

    • Scalable media

    It focuses on resizing images, videos, and other media to fit nicely on all kinds of screens.

    • Grid-based design

    Responsive design relies on grids that can change in size to fit any device.

    • Media queries

    This is a technique where the website checks the size of a device’s screen and adjusts how it shows content based on that.

    If you want to create a responsive website, try using AI website builder tools like Hocoos. You can launch as well as grow any type of site with the AI toolkit available on the platform.

    Best Practices for Responsive Web Design

    Here are the 9 effective ways to improve your website’s responsive design.

    1. Implement Scalable Navigation

    Maintaining user-friendly navigation is vital when users switch between website versions. Scalable navigation adjusts menu and navigation bar locations to prevent them from being hidden or difficult to click when display size decreases.

    2. Prioritize Mobile Design

    While it might be instinctive to start designing for the desktop, beginning with a mobile-first approach is often more effective. Mobile devices pose unique challenges that should be addressed early in the design process. This approach minimizes the risk of encountering major issues with initial features as you expand to other versions.

    3. Carefully Select Fonts

    Font choices are usually made for visual appeal and style compatibility, but it’s important to consider how fonts transition across different website versions. Thin lettering that looks good on a desktop might become unreadable on mobile. Test each font on various devices to ensure versatility.

    4. Minimize Friction for Mobile Users

    Friction in design refers to elements that slow or impede user activity. While desktop users can easily navigate and interact with various features, mobile users prefer straightforward designs with minimal loading requirements.

    5. Use Iconography

    Where suitable, replace text with icons to enhance navigation and maintain a clean and visually appealing design. Icons eliminate unnecessary distractions, especially on mobile devices, and offer an opportunity to reinforce brand identity creatively.

    6. Optimize Images for Different Devices

    Images are often crucial in web design, especially as homepage features. To maintain their impact, optimize images for each device by cropping them to match specific display dimensions. Assign different resolutions for various devices to ensure efficient loading and a visually pleasing experience.

    6. Establish Visual Hierarchies

    Create visual hierarchies that proportionally represent the importance of different website features. This practice not only guides initial layout decisions but also informs adjustments for each version. Make sure users can quickly identify content by carefully managing the scale and placement of design elements.

    7. Implement Scalable Graphics

    Use Scalable Vector Graphics (SVG) to improve user interactivity and adaptability across devices. SVG allows for hyperlinks, animations, and resizing without compromising resolution, ensuring a high-quality appearance on all screens while providing design flexibility.

    8. Conduct Responsive Design Testing

    Test responsive websites on a variety of actual devices to truly understand the user experience. Invite users to test each version, identifying any moments of confusion or frustration. Beyond assessing usability, gather feedback on how their experience influences their perception of your brand or product.

    Examples of Responsive Web Design

    The following is a list of well-known companies whose websites use responsive web design.



    On the desktop and tablet, the layout is quite similar, with only slight design changes in the header. This suggests that user intent may vary slightly between these two devices.


    On mobile, Etsy removes the navigation bar to reduce clutter, and the grids are adjusted to 3×2 and 2×2 displays. This mobile-friendly approach indicates Etsy’s focus on personalization and helping users quickly find the products they want.



    Apple’s homepage showcases the latest iPhone 15 with an attractive image and visible call-to-action buttons. The sticky navigation menu ensures easy access to key landing pages.


    The mobile version features a sticky hamburger menu for efficient navigation. Elements like images and text are optimized without sacrificing quality, providing a consistent user experience.



    Converse’s online store features a sticky navigation menu that prominently displays its most recent range of sneakers. Products are easily accessible using a “Shop Now” CTA button.


    The “Shop Now” button is huge, and the navigation is a compacted hamburger menu, just like on the smartphone version. Customers of Converse may purchase with ease on any device thanks to responsive design.

    What is Responsive Design Testing?

    Testing responsive designs is essential to provide a seamless user experience across all platforms. Ensuring your website is responsive to various digital devices is the goal.

    This technique includes using CSS media queries based on the user’s device to test how well your website performs across a range of devices, including computers and smartphones.

    To put it another way, responsive design testing gives your company a competitive edge by evaluating a website’s performance across different screen sizes.

    Importance of Responsive Design Testing

    Responsive design testing holds significant importance due to the diverse range of devices people use to access the internet.

    With the increasing use of internet-enabled mobile devices for various activities like online shopping, browsing, and social networking, it becomes crucial to ensure your website is usable and compatible across different mobile platforms.

    Performing responsive design testing is essential for achieving the best user experience. Here are key aspects to check during testing:

    • Assess how the website loads on various devices.
    • Verify all links and URLs on different browsers and devices.
    • Check for changes in web content as screen resolutions vary.

    Types of Responsive Design Testing

    There are various types of testing to ensure a site is responsive and works well across different devices and screen sizes:

    • Visual Regression Testing

    Involves capturing screenshots of a site on diverse devices and corresponding them to make sure there is consistency in design and layout across every screen.

    • Cross Browser Testing

    Assesses a website’s compatibility with various browsers, devices, and operating systems.

    • Visual Layout Testing

    Uses tools to check if a site’s layout is modified perfectly to diverse screen dimensions and directions.

    • Performance Testing

    Evaluates the quality and capability of a product under different workloads.

    • Usability Testing

    Involves testing the user experience of a web product by assessing its usability on different devices.

    • Functional Testing

    Focuses on checking the site’s functionality on various devices to make sure all interactions and features work as envisioned. Top of Form

    How to Test Responsive Websites?

    You may be wondering how to tell if a website is responsive now that you know what responsive web design is. Here are a few easy ways to use Google Chrome to test responsive websites:

    1. Launch Google Chrome and go to the website you want to check.
    2. Chrome DevTools will open when you press Ctrl + Shift + I.
    3. Press Ctrl + Shift + M. The device toolbar will become active.
    4. Examine the website from the viewpoint of a mobile, laptop, or desktop computer.

    Using Google’s Mobile-Friendly Test is another easy-to-use way to evaluate responsive websites:

    1. Visit the Mobile-Friendly Test tool on Google.
    2. Type the URL of the website into the search field.
    3. Depending on whether the website is mobile-friendly or not, the tool will send out a notification.

    You can use any of these methods for mobile responsive testing.


    Responsive web design is the answer if you want to enhance user experience on your website across all platforms. It spares your consumers from the annoyance of website redirects while also increasing your chances of obtaining a high Google ranking. Thus, be careful to conduct mobile responsive testing to make sure your website is responsive.


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