HealthA Guide to Opening an Orangetheory Fitness Franchise

A Guide to Opening an Orangetheory Fitness Franchise

Orangetheory Fitness has revolutionized the fitness industry with its science-backed, high-intensity interval training workouts. As a prospective franchisee, the opportunity to join this vibrant and elite brand is not just a business venture but a chance to impact lives and promote health and fitness in your community. With a network that boasts nearly one million members and over 1,500 studios worldwide, the Orangetheory Fitness franchise is a testament to a successful business model that is both profitable and rewarding.

The Orangetheory Fitness Franchise Opportunity

The possibility of opening an Orangetheory Fitness studio is not merely about starting a business; it’s about becoming part of a global movement that’s dedicated to delivering ‘More Life’ to individuals through a unique and effective workout regimen. The rapid expansion of Orangetheory is a clear indicator of its popularity and effectiveness, making it a sought-after franchise opportunity.

Franchisee Profile: Is It Right for You?

Orangetheory Fitness looks for franchisees who are serious about becoming stakeholders in a dynamic and growing fitness brand. Prospective franchisees should be prepared to meet the financial requirements, actively manage their studio, engage with their team, and immerse themselves in the Orangetheory culture. The ideal candidate is an individual or group with:

  • Entrepreneurial experience.
  • A commitment to daily engagement with the team and community.
  • $350K in liquid capital and a net worth of $1M.
  • A no absentee ownership policy, ensuring hands-on operation.

Franchising with Orangetheory means you’re investing in a brand that has established a significant footprint in the fitness industry, offering a proven business model that balances costs with potential profits.

Your Journey to Franchise Ownership

The path to becoming an Orangetheory Fitness franchisee involves several key steps designed to ensure that you are well-equipped to open and operate a successful fitness studio.

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Step 1: Capitalization

To open a franchise, you must demonstrate a net worth of more than $488,000, providing you with the financial foundation to support your business venture.

Step 2: Investment Appreciation

Understand the full scope of the investment, which includes costs for building and real estate, equipment, signage, licenses and permits, uniforms, and insurance.

Step 3: Experience and Strengths Self-Evaluation

Reflect on your business experience to ensure that you possess the skills required to thrive as a franchise owner. Your background in business management, customer service, or the fitness industry can be invaluable.

Step 4: Market Availability Assessment

Research the availability of Orangetheory Fitness franchises in your desired location to identify any market opportunities or limitations.

Step 5: Application Submission

Complete the online application process. The Orangetheory Fitness franchise team will review your application and provide a confirmation receipt along with the contact details of the franchise owner.

Step 6: Approval and Launch

Once your financial and background checks are completed, and you’ve met all the requirements, you will receive approval to open your Orangetheory Fitness franchise.

The Impact of Your Franchise

By opening an Orangetheory Fitness franchise, you’re not just launching a business; you’re creating a hub for community, health, and transformation. The Orangetheory workout is designed to produce results, improving the physical and mental well-being of your members. As a franchise owner, you play a crucial role in fostering a supportive environment where members can push past their limits and achieve their fitness goals.


Entering the Orangetheory Fitness family as a franchisee is a unique opportunity to embark on a rewarding entrepreneurial journey. With a strong brand, a dedicated support system, and a passionate community, you’re set up for success from the start. The key to seizing this opportunity lies in thorough preparation, financial readiness, and a commitment to the Orangetheory mission.

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As a franchise owner, you will be at the forefront of the fitness revolution, changing lives one workout at a time. It’s not just a business venture; it’s a lifestyle change for you and your future members. The road ahead is challenging but equally exhilarating, and the rewards—both personal and financial—are limitless. Take the first step towards unlocking the power of orange and bringing More Life to your community.


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