Every high-end jewelry stockiest understands the importance of using the right marketing strategy. Today, great marketing strategies do not simply mean understanding the target clients and promoting the merchandise. Rather, the marketer should focus on the types of products and the store display among others.
People are attracted to products that appeal to their eyes. In the jewelry niche, you can make visitors attracted to the products using appropriate lighting.
First, lighting helps to illuminate the jewelry so that they become visible and more appealing to the eyes. It also attracts visitors to enter the store and see what is on display. This post is an account of how to use lighting to enhance your marketing.
Using ambient lighting
This should be the first thing when you want to attract more clients to your store. Ambient lighting helps to give an idea of the products that are on display.
It can be a great method of attracting high-value clients. Note that the focus is not quantity, but a specific high-quality item at the center of the store. It is crucial to pick the lighting carefully so that it emphasizes on the strong points of the store.
Using jewelry case lighting
Jewelry case lighting is perhaps the most used form of marketing lighting in high-end merchandise stores.
Here, you do not want clients to struggle to figure out what items are in the case. The lighting helps to make the jewelry visible and more appealing. Make sure to position the lighting well so that visitors do not lean against it and compromise the main objective of using it altogether.
If you want to emphases on a specific characteristic of jewelry, it is advisable to pick colors that bring out that aspect. You could also pick a display that reflects the light to make the jewelry more appealing.
Make Lighting Work for You in Driving More Jewelry Sales
One of the strongest points for driving sales in jewelry marketing is lighting. Proper use of lighting helps to draw the strong point of luxury merchandise and make it more appealing to visitors.
Picking the right lighting and using it appropriately can make the difference between success and total failure of your shop.
Here are some useful tips on making the lighting work for you to drive sales.
Use accent lighting
This lighting is mainly preferred for high-end luxury merchandise stores. This merchandise looks very attractive when illuminated by this type of light. It can also be used in standard jewelry to bring the same effect and raise sales by a great margin.
If you have some new jewelry that requires special focus to draw clients into the store, this lighting is very effective. It is advisable to use accent lighting on every item that you want to emphasize in a store. Note that it is very important that the store owner avoids overusing this lighting because it can erase the benefits that you were looking for.