At least 36% of American consumers buy retail goods online. The trend isn’t shocking considering that consumers spend more per visit online than in-store shopping. The current COVID-19 pandemic has also fueled this growing preference for online shopping.
Today, businesses must work on their digital marketing strategies. The approach will help to convert the high traffic online into actual sales. As such, running an enterprise today requires revamping of your eCommerce marketing services.
How compact is your digital marketing plan? The current business context has evolved. With this evolution comes the need for a shift in your eCommerce marketing approach.
This article reflects on strategies that will improve your lead conversion online.
Social Media Marketing
It’s unbelievable that close to half of the world’s population are now on social media. Social media should be at the center of your eCommerce marketing services. This considering that the figures translate to close to 3.8 billion people.
Social media presents multiple opportunities to expand your reach. With must-share posts and must-click ads, your business has enhanced visibility. You only need to create campaigns that can generate likes, follows, which further translates into sales.
Social media advertising is a broad digital marketing approach. The strategy incorporates Facebook, Instagram, Twitter, and other major platforms. With the right social media management, you can succeed in your quest to build a compact digital marketing strategy.
Content Marketing
Are you looking for outstanding eCommerce marketing services to help boost your business? Content marketing is among the emerging solution to all your digital marketing needs. Recent research by KPMG reveals that the phases in a consumer’s purchasing journey depend on content.
The two main stages in a purchase journey include Business Coaching awareness and consideration. When a consumer researches your product, what they find online helps form their decision-making process. This informs the need to focus on content marketing as a unique tool in the modern consumer market.
Email Marketing Campaigns
Close to 3.9 million people today have registered email addresses. Email marketing campaigns will revolutionize how companies approach digital marketing.
The best thing about email marketing is the fact that it’s cost-effective. You can get new shoppers and encourage repeat clients through email marketing. Email marketing is cost-effective and straightforward.
Recent studies suggest that email marketing has a guaranteed ROI of close to 4,400%. With such high returns, every company should consider email marketing a useful tool.
This is more for expanding product promotion. The best thing about email marketing is that it allows for the bulk sending of emails, making work easy.
Consider Search Engine Optimization
Every enterprise hoping to push their products and services should focus on SEO. This approach is among the critical eCommerce marketing services every business should consider. SEO is a low low-cost marketing path that can help you achieved increased sales.
Your eCommerce business needs a digital marketing plan that ensures long-term profitability. First, optimizing your website ensures greater crawl efficiency. You don’t have to worry about page ranking on the leading platforms with this option.
All you need is a reliable partner to handle all your search engine optimization needs. Companies that utilize SEO for eCommerce services often achieve best practices.
These enterprises also experience remarkable growth in the long-term. This growth is due to greater conversion levels and increased sales.
Website Design and Development
A business that’s building an eCommerce store needs a website that ensures a great UX. Your website is the face of your business online. When a customer is redirected to your home page, their willingness to purchase depends on their interaction with your website.
One of the essential eCommerce marketing services you must consider is a professionally done website. The process of website design must consider ease of use, fast loading speeds, a clear call to action, and user-friendliness.
Most online shoppers consider these aspects as possible deal-breakers when shopping online. This informs the need to have a reliable website developer by your side. The need is more so during the design and development phase.
Invest in Digital Competitive Analysis
Your digital marketing campaign requires consistent measurement and evaluation. This will help keep all your eCommerce marketing process in check.
Setting in motion a competitive analysis strategy will help you assess your SWOT. SWOT refers to strengths, weaknesses, threats, and opportunities.
Your digital marketing strategy requires a consistent, actionable plan. The plan will help assess your growth journey.
You may consider this as an essential tool for understanding how to close your marketing journey gaps. You have a variety of service providers you can consider for your digital competitive analysis.
Video Marketing Services
Video marketing is among the ground-breaking techniques in the field of digital marketing. Videos with the keyword “review” in the title had close to 50,000 years’ worth of watch time in the year 2019.
While this is mindboggling, it’s the reality of modern-day video marketing services.
Are you looking for eCommerce marketing services that will enhance visibility? YouTube currently boasts of close to 5 billion video views every day. Having a YouTube channel is the best place to start.
With such high viewership rates, every business should develop a video market strategy. The strategy will push its products and services. The good thing about videos is that they are comprehensive in nature.
Consider These Ecommerce Marketing Services Today
Your business won’t thrive in 2021 without a well-structured digital marketing plan. However, to convert, you need to consider specific eCommerce marketing services. In this article, we have reviewed seven vital services.
Once you get the right people for the job, you can focus on your core business.
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