One of the most important parts of being in business is getting people to go to your website. When you can do this, you will be able to offer them products and services, increasing your sales. There are two general ways to get people to navigate to your website. First, you can choose to use Search Engine Optimization (SEO). 

This involves techniques like using keywords and links to increase your ranking on search engines. This will make it easier for people to find you. Alternatively, you can take out advertisements on popular sites like Facebook. Each of these techniques is equally valid and both will produce results. To help you decide which one is best for your business, let’s look at some of their biggest differences. 

Cost To Implement

One of the biggest differences is how much it will cost you to implement each option. SEO is generally low cost or free. All you need to do is make some changes to your website, incorporating the right keywords. This is a great way to produce organic growth, as more people discover your page naturally. 

Alternatively, using a marketing campaign on a popular site like Facebook often requires a higher cost. First, you will need to design the campaign, often needing to pay for professional assistance. Then, you will need to place the ads on the website. Depending on how many ad places you want to purchase, this can be very expensive. 

Time Needed To Implement

You might also want to consider how much time and resources you will need to dedicate to the technique. For example, learning the right SEO techniques can take a while. Though they are simple to understand, they can take a while to implement. Also, the best SEO practices tend to change each year, meaning that you will need to continue to invest time in educating yourself about how they work. 

Usually, once your site is set up for SEO, only small changes will be needed to stay optimized.  Depending on how you use this tool, Facebook marketing can take a lot less time. All you need to do is pay an external company to create the ad, then place it onto Facebook. 

Measuring The Effect

It’s important to be able to measure the impacts of any actions that your business takes. This will tell you if it’s effective or not. Often, this data can be used to pivot your approach, increasing the number of people who are visiting your website. Web design team @ Lilo told us that both of these strategies can provide you with some valuable data. 

Facebook marketing will tell you how many people are clicking each link, showing you how popular that ad is. SEO will tell you which search terms are the most popular. This will allow you to get an insight into what your audience is thinking, so you can change the website to suit them better. Also, this will let you see the trends as they emerge, so you can always stay ahead of the changing tastes of your audience. 

Longevity

Finally, there are big differences in how long each impact will last. SEO, when done correctly, will continue to generate solid traffic for a long time. As long as you can stay up to date with the changing search trends, you will always be able to keep a large audience. 

On the other hand, Facebook marketing campaigns tend to have a shorter lifespan, as you promote a single product or service. After a while, the audience gets sick of seeing these messages, and you need to re-invest in creating a whole new campaign.

Marketing is an important part of any business. It will allow you to grow your audience and get more sales. We looked at two of the most popular way of increasing site traffic, SEO and placing advertisements on a social media site like Facebook. Hopefully, you now have a better understanding of the pros and cons of each approach. This will allow you to make a more informed decision about the type of technique that you use. 

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