If you want to get your business idea up and running, there are a few basic things you need to get started.
First and foremost, you need to have a way for customers to contact you. Start by obtaining a phone number, then create an email account and craft a website, linking them to your company’s social media accounts. Project a professional image by keeping these accounts and numbers separate from any personal versions of these so you can project a professional image.
If your business requires a physical presence, you will need to find a storefront. Scour the real estate listings and keep an eye out for spaces that may seem unusual but could be converted to meet your needs. If there’s a space available that is larger than you need, consider seeing if you can get the landlord to divide up space or find other businesses who would be open to sharing the space with you and whose businesses would naturally complement yours (think a coffee shop in a bookstore, or hair salon and massage therapist). Finally, find a graphic design company that will help you create a logo and sign for your new space.
Now that you’ve got the basics ready for your new venture, make sure people know about it. Start advertising in both digital and physical form. Online ads can take the form of search engine ad words, social media ads, or boosted posts, while physical ads can be as simple as some sidewalk signs, newspaper ads, flyers, or bulk mailings to local residents. When customers start to come through your door, make sure to ask them how they heard of you so you can track which ad format is most effective.
With these simple steps, you’ll be on your way in no time to creating the business you’ve always dreamed of.