You know the old saying, “content is king?” Well, that’s not entirely true. If you want to know the true king when it comes to digital marketing, it’s time to wise up!

Visual content is king, and if you want to stay relevant online, visuals need to be a significant aspect of your marketing strategy. Learn why it’s essential and the benefits you can receive here.

Why Does Visual Content Reign? It’s All in the Brain

Please don’t get the wrong idea; long-form content is still the bread and butter when it comes to appeasing the Google algorithms. The bots have gotten excellent at scouring text and understanding semantic relationships between ideas. But words aren’t enough.

While Google algorithms like text content—and will reward your site handsomely for making good use of ranking keywords—humans generally don’t!

We much prefer images.

A picture worth a thousand words? Try 60,000. According to research, humans process visual images sixty thousand times faster than text. Also, an estimated 90% of the information our brain takes in is visual.

Images are easier to process since our visual cortex makes up a considerable part of our brain. Visual neurons comprise a full thirty percent of our cortex (the more recently evolved part of our brain), as opposed to just 8% for touch and 3% for hearing.

So when it comes to data, including your content ads, nothing beats the power of the eye. Biology is indeed on your side!

Prioritizing Visual Content

Now that you know why visual content is so important, what about your website’s content can you optimize? Consider the following:

  • images
  • videos
  • infographics
  • memes

While each of these content types is critical to add to your digital media game, the one that stands out most is video.

With the advent of sites like YouTube and TikTok, and the exponential increase in video ads on sites like Facebook and Instagram, the importance of visual content in media is showing itself to skew toward videos.

By all accounts, videos comprise the vast majority of internet traffic. While much of this comes from gaming and streaming, there is no doubt your visual content marketing game needs to get on board.

Images can also play a key role in your content marketing. Powerful, clear photos can reemphasize your message and make it truly memorable. Most of us are visual learners, so an image aligning with a written message, or breaking up blog text, is a truly wise investment.

When it comes to creating content, you should know all of your options. You don’t have to be a graphic designer to produce the finest visual content. This online photoshop alternative is a visual content creator that will help your website look perfect.

Embrace the Power of Pictures

When asking yourself what is visual content marketing, it’s important to understand that it does not have to replace your text-based content. Visual content enhances written content, so don’t forget the power of an image.

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