Are you trying to boost your sales with video marketing? Are you struggling and need some video marketing tips?
Ever since the invention of the television, companies have capitalized on the power of videos to market their goods. Commercials started to become a powerful marketing strategy that all big companies adopted.
They also discovered that playing commercials during highly watched programs was essential. This is why companies spend so much time and money on making commercials to be played during the Superbowl.
But, with the introduction of social media and platforms such as Youtube, it’s never been easier for brands to make and advertise marketing videos.
You also only have to pay a fraction of the price compared to tv commercials.
So what makes a great marketing video?
Well, there are many things you have to take into consideration when making a video. It’s no good just trying to put anything together and hoping for the best.
In this article, we’ll share 4 tips on how to make a great marketing video. Following these will help you create something awesome and give you a higher chance of success.
Read on for more information.
1. The First Few Seconds Are Key
One advantage of commercials is that viewers are almost forced to watch them. Unless they change the channel or get up off the couch, they have to watch and wait for the show to come back on.
Whereas on social media and YouTube, it’s easy for them to scroll past or click skip. So, the first few seconds of the video have to grab their attention for them to watch.
Think about the last time you watched a YouTube video. Did you watch the whole advert at the beginning? If not, why? Did it not interest you? Did you just want to watch the funny cat video?
Your potential viewers will be in the same position and you’ll have to wow them to keep their attention.
You’ll need to offer clarity on what the video is about and give them a reason why it’s worth their time. Often powerful images and catchy songs help keep people watching as well.
2. Focus on a Story Not Just Sales
You should remember that you’re trying to entertain the viewer and not just sell products.
In fact, in some of the greatest commercials ever made, the product was only a minor part. There was usually a storyline and the product appeared in the middle or at the end.
This meant that the viewer could enjoy it without feeling pressured into buying something.
You can apply this to marketing videos on social media. Videos that work well often relate to the viewer and bring out emotion. For example, the video could be funny and makes them laugh. When you do this they’ll often share it with friends and family.
Alternatively, the story could also be sad. But, these types of videos are often used by charities in the hope that people will donate.
When creating a digital marketing video ensure that it reflects your brand’s voice. Don’t try to create what you think people want to see. As soon as it plays, they should be able to relate to your brand and understand what you are about.
3. Use an Eye-Catching Thumbnail
When you go on YouTube you’ll see lots of video suggestions. The thumbnail is the picture you see to advertise the video.
Thumbnails are very important as it’s what draws someone in. When your video shows up in the search results, it needs to stand out from the rest. It needs to be attractive to the viewer and make them curious.
The key to a great thumbnail is a clear, non-blurry photo. It should also be relevant to what the video is about.
For example, cooking videos will often have a thumbnail of the finished dish. The best ones are of high quality and make you feel hungry just by looking at them.
Poor thumbnails are often irrelevant photos which are usually clickbait. This is where they deceive the viewer into what it’s actually about. These often get high bounce rates and fall down the rankings fast.
They can also make your brand seem untrustworthy.
4. Focus on Search Engine Optimization
Search engine optimization, commonly known as SEO, is the backbone of digital marketing.
In a nutshell, it’s about optimizing your content to make it friendly to search engines. This then helps it show up in search results.
If you optimize your video it then has a great chance of being discovered through Google, Bing, Yahoo, etc.
This means you can get potential customers watching your video without paying for advertisements. Billions of Google searches are carried out every day so it can be worth the time and effort.
To optimize your video you need to include keywords in the title. These are terms that will help people find it. For example, if you sell running shoes, you can title the video ‘best affordable running shoes’.
This indicates to the search engine what your video is about. It can then appear in search results when somebody types in the search terms.
You should also write a thorough description. This gives more information to the search engine and also the user. In fact, we suggest writing a long description which tells the story of the video.
Video Marketing Tips and Tricks
We hope you have enjoyed reading our article and have learned some new video marketing tips.
As you can see, video marketing can have a huge positive impact on sales and conversions when done right. Great videos should be thought out but not overcomplicated. The key is to have a clear storyline and stick to it.
Finally, check out our blog for more SEO tips.
