Within a week in February 2018, a virtually unidentified social media network Vero with 150,000 users, became the most downloaded apps globally on Apple and Google Play app stores. By February end, it had 4 million users. The rush caught co-founder and CEO Ayman Hariri by surprise. Vero enables users make a decision who they desire to share images, books, or movie suggestions with. What began as an Instagram operation to promote its profile grew owing to niche artistic communities.

It’s a miraculous achievement for any venture, but also a pivotal moment. Vero is registered in New York, Hariri and his 30-strong team is dispersed amid US, France, Russia, UK and Italy. They must rapidly capitalize on Vero’s pristine fame and uphold its appeal by upping their servers. Hariri says having a squad spread out around the world brings varied and fresh perspectives.

With a fortune estimated at $1.3 billion, Hariri’s father expected him to join Oger. Ayman Hariri desired to build a dissimilar path. He loved PCs, and experimented with the latest PC models, trying to find out how they worked to follow his passion for technology. Ultimately with his parents’ encouragement, he did a computer science major at Georgetown University.

While Facebook was initiated, and like many young people, Hariri signed on. He found out that people displayed a totally different persona online than in real life. Privacy was negligent and users didn’t contain the facility to classify levels of friendships or acquaintances, and decide on content. It felt like a one-size-fits-all solution.

Spotting a gap, Ayman Hariri pitched the scheme of a social media platform that was contemplated through rather than rushed with great design and functionality. Hariri pursued his dream by leaving Oger and invested his capital in Vero, which was available for download in 2015. He is the majority owner; a few family members and friends are shareholders. His never thinks about raising funds, just focuses on building the network.

Vero shuns ads and doesn’t advertise user data. The startup primarily promised that the first 1 million people to join the network would get access for life without charge, but it has provided that offer to new members too. Vero hasn’t decided on a date or a cost yet, but it plans to charge users a yearly subscription fee. In the intervening time, Vero makes some cash by getting a percentage of sales, when a consumer buys merchandise on its site based on a song or movie suggestion.

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