There are 1.8 billion websites in the world today and over 455,000,000 of those websites run on WordPress. This platform is one of the most popular content management systems and powers 35% of the Internet.

Publishing and managing a website is easier than ever with WordPress. All you have to do is buy a hosting plan, a domain name, and a WordPress theme and you’re good to go.

But how do you choose the right WP theme for your needs? Keep reading to learn how to pick the best WordPress theme for your website or blog and start attracting visitors today.

Define the Purpose of Your Website

The first step to finding the best WP theme is to define the purpose of your website. For instance, if you need a business website, you need a theme to sell services and digital products. If you’re a freelancer, your freelancer website should be customized for attracting clients and showcasing your portfolio.

On the other hand, if you want an online shop, you need a theme that can integrate Shopify and WordPress together. If you have a blog, you need a theme that can support images, affiliate marketing, and ads.

Go for a Simple, Modern Design

When it comes to choosing WordPress website templates, simplicity, and ease of use are key for attracting visitors. A simple, user-friendly design is also important for SEO, as search engines prefer websites that load fast and offer great UX features.

The less clutter you have on your website, the better performance it’ll have. When choosing a WP theme, make sure it’s easily customizable and doesn’t lag. Some themes have multiple different versions so you can choose the best one for your needs without sacrificing performance.

Pay Attention To SEO

Search engines have strict rules when it comes to website design, loading times, and user experience. This is why any professional website also needs a professional WP theme that is SEO-friendly. You need tools and plugins to optimize your website for keywords, alt text in images, and usability.

If a visitor doesn’t find what they’re looking for or has difficulty navigating the website, search engines will not rank it high on their search result pages.

Choose a Responsive Theme

Responsiveness is a huge SEO factor and it means your website is mobile-friendly, i.e. accessible on all other devices other than desktop. Most WP themes are responsive, and you can see and edit the mobile design in just a few clicks.

However, if a theme is not responsive, you’ll not only waste time making it mobile-friendly from scratch, but you also risk being penalized by Google.

Choosing the Right WordPress Theme Is Easy With These Tips

Whether you run a business website or a personal blog, WordPress is the best platform for your needs. Use these tips to choose the right WP theme and start attracting more visitors and make more sales.

Need inspiration for choosing the perfect WordPress theme for you? Check out some of the other articles and WP themes on our website and stay tuned to discover new themes for every type of website out there.