More than 627,000 new businesses open every year in the U.S., but half of them won’t make it past the 5 year mark.
To be successful, you need to find clients and market yourself all while keeping your operating costs down. Handing out business cards is a great way to drum up business without spending too much.
The question is, how much do business cards cost? You don’t have an unlimited budget after all.
Luckily, we’ve outlined the things that go into the cost of business cards so you can make the right choice for your operation.
Your Business Card Design Choices
When it comes to the cost of business cards, the design has the biggest impact. You can choose to design the cards yourself using an online portal or hire a graphic designer.
Designing the card yourself is the cheapest option. In fact, it’s often free and included in your business card package. Hiring a graphic designer can cost hundreds or even thousands of dollars, but you’ll get a design that’s tailored to your business.
A third option is to choose a company that prints the cards and offers in-house design services, like New Era Print Solutions. You’ll get professionally designed cards at a more affordable rate.
The Quality of the Materials
If your budget is tight, you can print business cards yourself on card stock. Including ink, 50 very basic business cards would cost you about $20.
If you want custom elements like embossed lettering, die-cut shapes, or gold lettering, know that it will raise the price. If you’re trying to send a specific message about your brand, it might be worth the investment. You can even get business cards printed on cork, plastic, and wood.
Remember that your business cards say a lot about your brand. Investing in high-quality materials can improve perceptions about your business from the get-go. It can help build a strong reputation and encourage new customers to take the leap.
Business Card Quantities
The number of cards you want also plays a part in cost. If you’re launching a new business, it may be wise to opt for high quality but fewer quantity. The quality will impress customers and you can always reorder when you run out.
If you have a big event coming up, like a trade show, you’ll need a higher quantity of cards. This will drive up the price.
In that situation, you could opt for a lesser-priced card at a higher quantity to balance costs. If you have sales sheets and product demos to share, your clients won’t notice the less flashy business card.
So, How Much Do Business Cards Cost?
The overall cost of business cards depends on who designs it, the material quality, and the number of cards you order. If someone asks you, how much do business cards cost, tell them there’s a lot of factors at play.
Remember that business cards are a key part of your marketing strategy. Think about your business goals and your budget to choose the right cards.
To find more articles about running a business, keep scrolling our blog.
