Hearing about big data analytics everywhere but wondering what it stands for? No worries. As we are here to tell you all about big data and why is it analyzed. Moreover, this article will cover all the benefits that organizations can get by leveraging big data analytics tools.
For understanding big data analytics, you first need to know the meaning of big data.
Big data refers to high-velocity, high-volume as well as high-variety of data sets that are required to be processed to take insights that help you make the decision-making process much easier.
Big data analytics is the art of identifying hidden patterns and unknown correlations amongst huge data sets. Which helps data scientists take useful insights from the data to assist business leaders in driving their business through data-driven decisions.
Types of Data Sets Organizations Posses
Organizations are overloaded with data from a variety of sources – machines, different networks, social media and so on. And with the advancing infrastructure and storage technologies, organizations are successfully gathering terabytes and petabytes of data.
Data does not have just one type. It is not just the structured data like numbers and dates that organizations receive but there are loads of unstructured data in the form of videos, texts, audios etc. that a huge company is flooded with from all around. So basically, the growing variety of data is a result of the increasing number of sources proving it.
The large demand for professionals familiar with Big Data Technologies
big data specialists is the most appealing kind of professionals to organizations today. Which makes it a great opportunity for professionals to choose a career in big data and analytics. And the finest way to do that is by pursuing a big data certification.
Organizations crave for individuals with big data certifications because they work as a strong proof of the knowledge and skills of candidates.
The Advantages you get from Big Data Analytics Tools
This is a golden phase for organizations to leverage data in the best way possible. Here, we are presenting you the benefits that companies receive from the smartly formulated tools of big data analytics.
- Cost Savings: A massive amount of data sets can be conveniently stored through big data tools. Which make them so much better than tradition database.
Enlarging the data warehouse is totally old school as now you can utilize big data tools to store long-term data. And that too at a very low cost. Moreover, versatility is the attribute that makes big data tools with multiple uses which work to the advantage of organizations as they don’t need to buy more tools to achieve the same goal.
- Competitive Advantage: Analyzing big data lets you get access to different kinds of data that were inaccessible before. Data coming for social media platforms along with clickstream data is able to help businesses in designing effective marketing schemes for their consumers, anticipate the demand of a particular product and get updates on their industry in real time. And that gives these organizations a competitive edge over rival companies.
- Additional Business Opportunities: Exploring more business opportunities becomes a calk walk with big data tools. With the sort of data that scientists and analysts receive through these tools can improve business as it lets them provide add-on services and in some cases, launch new product segments. Which increases revenues by adding value to the present customers of the company.
