Are you looking to create an advertising jingle for your business, but aren’t quite sure how to do it?
The right jingle can boost brand recognition, drive sales, and grow your business. Just think about some of the greatest jingles of all time- Oscar Mayer’s “I Wish I Was an Oscar Mayer Weiner”, McDonald’s “I’m Lovin It”, or Kit Kat’s “Give me a break”.
Almost everyone knows these jingles by heart. But, what does it take to write an iconic advertising jingle?
Check out this guide to discover how to put together a great advertising jingle.
1. Figure Out the Length
First things first, you need to figure out how long your jingle needs to be. The length of your jingle will really depend on where the ad is airing. If it’s just going to be a Youtube ad, then the jingle may just need to be a few seconds long. If you plan to air the jingle as a part of a TV commercial, then it may need to be a full minute.
Keep in mind that shorter is usually better. Some of the greatest jingles of all time are just a few words.
2. Select a Music Genre
After you figure out how long your advertising jingle needs to be, it’s time to select a music genre. When picking a music genre, you really want to keep your target audience and your brand in mind.
For example, if you sell sleek, minimalistic furniture, then setting your jingle to country music doesn’t really make sense. Instead, you probably want to set it to something more classical sounding.
3. Write a Hook/Core Message
Every advertising jingle is composed of two primary elements: the hook and the lyrics.
The hook should be a catchy line that embodies the core message of your jingle. You want to make the core message as short as possible so people can easily remember it.
Remember, the purpose of a jingle isn’t to go into a longwinded explanation about your product or services. Instead, you simply want your brand to stick in people’s minds. Writing a short, snappy hook is a great way to do this. It could be something as simple as “Betty’s brownies are the best brownies!”
Once you have the core message figured out, you can build your other lyrics around this message.
4. Set it to Music
Once you have all of the lyrics figured out, it’s time for you to set your jingle to music. For your jingle, you’ll want to include a brief musical intro and outro.
If you need help with this part, you can always hire a composer. Once the customized jingle is set to music, it’s time to record it.
Are You Ready to Create an Advertising Jingle?
Now that you’ve read this guide, it’s time for you to create an advertising jingle. Before you know it, your jingle will be playing in everyone’s heads.
Be sure to check back in with our blog for more advertising tips and tricks.