Everything You Need to Know About PPC Marketing

    PPC text with man using a laptop in a modern gray chair

    It’s no secret that starting your own business is a complex process. Not only do you need to come up with a viable concept, but you have to get it funded and off the ground. One of the most important parts of starting your own business is developing a marketing plan.

    One common form of marketing is PPC marketing. If you’re unfamiliar with marketing techniques, don’t worry, we can help you out. Read on to learn all about this incredible marketing tool.

    What Is PPC Marketing?

    If you’re completely new to the world of marketing, then you might not be familiar with the term PPC marketing. It stands for pay-per-click marketing. It is a form of marketing that is dependent upon exposing customers to your ad or sponsored search result and paying per customer that clicks on your link.

    One of the main benefits to PPC marketing is that you’re only charged when a customer actually clicks on your link. This differs from pay-per-view forms of marketing where the business is charged per view of their ad, regardless of whether the customer actually interacts with it.

    How Does It Work?

    PPC marketing is best used when you want to generate new leads for customers and make customers aware of your brand. It is not as effective for other marketing goals like encouraging previous customers to make another purchase.

    PPC works via keywords. When a person put a keyword into a search engine, the search engine will frequently display ads at the top of the search. For example, if a customer searches for a tree trimming company in Columbus, Ohio, the first results will be PPC ads for tree trimming companies in Columbus.

    Your ad will link to your website and contain a small amount of information about your company, and, in some instances, it can include a photo.

    In order to ensure your ad shows up on a search, you will bid on a number of relevant keywords. Your bid is one major component of where your ad will rank when a potential customer searches for one of your keywords.

    Key PPC Platforms

    There are two main platforms you’ll be utilizing for PPC marketing. The biggest is Google Ads, which is accessible to all companies, big and small.

    The other platform is Microsoft Advertising. It works similarly to Google Ads, except your ads will show up on Microsoft and Yahoo sites, including Bing.

    Are You Ready to Boost Your Marketing Strategy?

    The difference between a great startup and a successful business is an incredible marketing strategy. If you want to make sure that you continue to get new customers, then you need to employ a strategy like PPC marketing. Once you get customers through the door, you’ll be able to customize future marketing blasts based upon their interests and make lifelong customers out of them.

    If you’re interested in learning about more fantastic ways to make your small business a success, then you’re in the right place. Check out the rest of our blog for all of the latest news about business and marketing to satisfying the most inquiring of minds.