If you want to run a successful promotional marketing campaign, you need to pick a highly useful and exciting gift to send out to your customers. Without the right gift, your campaign will have a hard time generating the results that you’re looking for, after all. To help point you in the right direction, here are eight highly useful gifts you can use for your company’s next promo marketing campaign:
1. Plastic Cups
To make your customers feel more prepared for their next hosting event, you can gift them with free plastic cups emblazoned with your logo, contact info, and social media profiles. Plastic cups are perfect for exposing your brand to plenty of new eyes over time and are a ton of fun to design. Give them out with every order you sell to truly make your brand highly visible to the community where you’re doing business.
2. Tote Bags
Tote bags are a fun, convenient way to keep your things in order when you’re out running errands. In today’s world, branded tote bags are also incredibly stylish (especially if they are recyclable and biodegradable). Design your tote bags to be cool-looking, and ensure that they prominently feature your brand, and you can convince your customers to wear them out and create the “walking billboard” effect that other companies sometimes pay immense amounts of money to successfully create.
3. Sunglasses
Sunglasses have stayed mostly the same in terms of their designs for a reason. If you go with a classic frame style, you can place your logo onto them in a covert fashion, and ensure that your customers are excited to wear their free branded sunglasses out and about. There are lots of frame styles to choose from, and you can even go with less traditional colors if you want to add a bit of spontaneity to your gift sunglasses’ design.
4. Pens
There are always moments in life when you need a pen, even in the mostly digital age that we’re living in. Especially if you’re working in an office setting, or like to keep your day scheduled in a physical notebook, you’ll always get use out of a well-made pen. By buying a bulk order of branded pens, you can help your customers stay prepared for that moment when they suddenly need to write down some contact info, an important date, or a new mind-blowing idea that they want to develop.
5. Stress Balls
If you’re looking to market your company’s products and services to a business-minded audience, you’ll want to consider using branded stress balls during your next promotional marketing campaign. These are fun, useful, and easy to design in a way that prominently features your company’s logo as well. You’ll be gifting the ability to destress, and each time your customer uses their branded stress ball, they’ll be subconsciously connecting your company to their sense of relief.
6. Towels
It’s always important to dry off after a long workout. Sometimes you just need an extra towel around the home to keep things clean. Either way, having another towel is always welcome. If you’re marketing to homeowners, giving out subtly branded towels can be a great way to show them that you understand how important practicality is in life. With any luck, the towel you gift them might become a go-to tool for them, which will make them become more emotionally attached to your company as a result.
7. Mousepads
Many people still use PCs to do work and to unwind after a long day. If you suddenly lose your mousepad, the amount of frustration that pours out is hard to overstate. Gift your audience with a branded mousepad that can either replace their current one, or serve as an invaluable backup, and you’ll be sure to impress them. Just make sure you choose a high-quality material and use good judgment in terms of how big to print your logo onto your gift mousepads.
8. Bottle Openers
If your target customer base loves to party, going with a bottle opener for your next promotional marketing campaign is highly recommended. These tools make it simple to crack open a cold beer or uncork a bottle of fine wine. If your host places the branded bottle opener you gave them out on the counter for guests to use, your brand will be seen by thousands of new people over the years.
Brand Intelligently, and See Fantastic Results
The more intelligently you go about choosing and branding your promo gifts, the more successful your next campaign will become. If you want fantastic results, you need to put in the extra effort to ensure that you’re giving customers gifts that they will truly appreciate and actually use.