Around 50% of small businesses survive five years or more which proves you must constantly prioritize your marketing efforts.
Aside from digital marketing, you should also advertise your business using a commercial vehicle wrap so it reaches more prospects. Perhaps you’re considering this but you’re not sure whether it’s the right fit for your business.
Sounds like you? Don’t worry, you’ve come to the right place. Here are seven reasons why you must get a commercial vehicle wrap.
What Is a Vehicle Wrap?
A vehicle wrap is a large vinyl graphic or decal that’s applied to your car or van. The application gives you flexibility so you can change the vehicle’s appearance for some time like for a promotion. You can decide whether to have a glossy color, gradient, or full-on graphics depending on your preference.
Seven Reasons to Choose Vehicle Wrap
You’ve got an understanding of vehicle wrap advertising but you’re still on the fence. But there are many benefits when you add this to your marketing campaign. For example:
1. Gets More Impressions Than Traditional Advertising
Individual vehicle advertising wraps generate around 30,000 to 70,000 daily impressions which aren’t always guaranteed through traditional advertising. This is especially useful if you’re driving to another city as it’ll raise brand awareness whether you’re passing through or parked in a high foot traffic area.
Further, if you choose a creative vehicle wrap then you’re bound to captivate your audience. A major downfall of a social media marketing strategy is your ad could be lost while a prospect scrolls but when they’re driving, they’re fully focused on the road which means they’ll notice your wrap.
One of the cheapest ways to advertise your small business is with a vehicle wrap. A professional installation is affordable and you can swap wraps if you’re promoting a new product or seasonal sale.
Plus, if you’ve got several vehicles then you should optimize them for advertising. Applying a vehicle wrap is a fantastic way to get more value out of your vans without having to spend a fortune. And if your car wrap advertising generates more sales then it could cover the cost of getting more vehicles so you have an endless cycle.
Further, when you use other forms of marketing like TV or PPC ads then you pay every time they run if you want to reach enough people. But, with vehicle wraps, there’s only a small, one-time fee which makes it far more effective.
3. Establish Your Business Locally
As a small business, you want to reach prospects in your area as they’re more willing to invest in your services.
Vehicle wraps are a fantastic way to do this as it’s targeted so you’re reaching people in your area. Plus, clients will see your wrap when you’re running errands, and eventually, people will associate your brand with the service you provide.
It’s also great if you have multiple vans and often travel because you could reach tens of thousands of people every month.
4. High ROI
You can enjoy a high ROI as vehicle wraps have low installation costs and high returns. A major bonus is that drivers needn’t look away from the road to see the ad like they do with expensive billboards. This means your ad becomes part of the community.
5. Non-Aggressive Advertising
We’re constantly bombarded with social media ads, print, and TV ads that are fighting for our attention. These can be frustrating because they disrupt your time simply to advertise a product to you.
Vehicle wraps, however, attract attention without disturbing prospects which they’ll appreciate. Plus, if your wrap is well-designed then people will enjoy looking at it even if it’s advertising.
Many small business owners love vehicle wraps because they’re easily customizable whether it’s displaying a bold graphic or message. This lets you advertise goods or services that your audience wants at that particular moment. Plus, vehicle wraps are easy to change and you needn’t worry about it leaving any marks.
Vinyl car wraps protect your vehicle from getting scratches or dents when you’re out and about. Because of this, wraps give your car extra protection which lengthens their lifespan and keeps them in prime condition if you plan to sell them later on.
7. Boosts Brand Recognition
Presenting your brand consistently across all platforms can increase revenue by 23%. And an easy way to reinforce your brand identity is by expressing it through your vehicle wrap.
When you’re running a business, it’s important to have a strong brand image that customers instantly recognize. Make sure that the wrap has your business’s colors, logo, and reflects your other marketing materials.
Plus, car wraps create a positive brand image that reflects your goals, values, and ability to engage customers. The problem with social media is that one wrong move can change instantly change people’s perception of you which may go viral.
But when you focus on vehicle wrap advertising, your business is always shown in a positive light which will attract prospects.
Those Are the Commercial Vehicle Wrap Benefits
Hopefully, after reading this article, you’re now convinced about getting a commercial vehicle wrap for your business.
Car wraps create more impressions than regular advertising, boost brand recognition, and establishes your business in the local community. Plus, it’s affordable, protects your vehicle, and reaches customers in a non-aggressive way. What’s not to love?
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