Did you know that print is still the most trusted type of ad? Print marketing materials should have a place in every company’s marketing strategy. If you don’t take advantage of print, you are missing out on a lot of potential traffic.
Read on to learn about five print marketing materials for business success.
1. Business Cards
Business cards have been around for a long time and good reason. They are one of the best print marketing materials for success.
In a digital world, people have forgotten the importance of a business card. Meeting someone in a rush is still a thing, so business cards should be too. When you don’t have time to exchange numbers or have a chat, a business card can be just as effective.
2. Letterheads
Custom printed marketing materials like letterheads make your brand seem more than a piece of paper. A simple letterhead can go a long way to boosting your brand.
Letterheads work great for customers that aren’t quite ready to make a purchase. Marketing material printing services can keep you at the top of people’s minds when they decide they are ready to try a product or service.
3. Brochures
One of the advantages of printed marketing materials is having something to hand out when attending an event. This could be a networking conference or a tradeshow.
Anyone who seems interested in your company will benefit from receiving a brochure. These print marketing materials will put your company right in the hands of potentials. Instead of expecting them to go out and research your service, you can give them all of the answers they need to make a purchasing decision with a brochure.
4. Newsletters
Newsletters are one of the types of printed marketing materials that you would normally send digitally. However, people tend to ignore these newsletters sitting in their inbox. If you are having trouble getting your customers to read your letters, trying to send out printed versions could work for you.
You can send out newsletters as direct mail. People are more likely to read what is right in their hands, especially if you add in extra things like discounts and coupons. While your newsletter will have valuable information, you will catch the eye of your customers with discounts you can offer.
Having a printer for marketing materials is nice, but sending out everything on your own can be difficult. Instead, you should consider a direct mail printer in your area.
5. Catalogs
One of the best print marketing materials is catalogs. This material works as a way to bring clients to your site while already having explored their options. When they arrive at your site, they will already know what they are looking for.
Print Marketing Materials You Need to Use
These five print marketing materials are ones you need to use. Contrary to popular belief, print marketing is not dead. Even in a mainly digital world, print is still as important for your marketing strategy.
Keep coming back for more articles that can help you market your business.
