About 21% of businesses seek to improve their digital marketing strategies this year. That number may be even higher as shoppers moved online due to COVID-19.
Improving marketing strategies online is a smart move if you want to get in front of customers. Read on to learn five essential tips to improve your digitals marketing strategies.
1. Go Where Your Audience Is
How much do you really know about your audience? Do you know what they’re looking for online?
Your main job is to provide value to people looking for information, whether it’s a blog post or a video. The best way to provide value is to know where your audience hangs out online.
For example, if you’re a fitness coach, people will look on Google and YouTube for fitness information. You want to make sure you appear in those places.
2. Have a Schedule You Can Keep
It can be overwhelming to look at your social media and try to be on every channel. It’s impossible to keep up with it all.
A social media content calendar is the best tool, as long as you can stick with it. Start by creating a calendar that you can keep. Instead of trying to post 2-3 times a day, shoot for posting 2-3 times a week.
3. Get an Outside Perspective
Sometimes, you can’t make sense of all of the metrics and information about your digital marketing strategies. A digital marketing coach is a person who takes an in-depth look at your business goals, target market, and digital marketing strategy to make sure they are aligned.
That outside perspective is valuable because you’re so deep in your business, that you have areas that you just can’t see.
4. Use a Call to Action
The purpose of digital marketing is to take people on a journey. All along the journey to become a customer, you leave a trail of breadcrumbs in the form of social media posts, blog posts, and videos.
In each piece of content, you need to remind people what the next step is along the journey. That’s what a call to action does. Check out a few posts on larger Instagram accounts.
You’ll see calls to action like “check out the link in the bio,” or “see this blog post for more details.” These are examples to use in your own content.
5. Use Metrics That Matter
Business owners fall into the trap of tracking the wrong metrics. They look at post impressions, likes, and followers. Those metrics matter to a certain extent, but they don’t really drive business results.
You want to look at the metrics that really matter. Look at how much traffic your site gets from digital marketing strategies and which ones are the most successful.
Then check what your site visitors do when they get to your site. It’s possible that you’re losing traffic quickly or that your conversion rate is very low. You can then take steps to improve your website.
Improving Marketing Strategies in the Digital Space
Digital marketing is necessary for all businesses. You may have dabbled in digital marketing with no success, but now is the time to make changes.
The key to improving marketing strategies online is to know your audience. That’s how you’ll choose the right marketing channels and the right marketing messages.
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