displays, to make them more effective. With so many options to choose from, how can an exhibitor make their exhibit more memorable? Hosting excellent product demos at your custom trade show display by a trade show company like IGE Group is one avenue that has proven to be very worthwhile. In Regards to factors that exhibitors can control, studies show that demonstrations actually rank as the number one factor that caused attendees to remember exhibits after leaving events. Attendees listed demos before factors like promotional materials, free samples, booth staffers, and even booth design. Here are some of the different ways a great demonstration can improve your display.


4 Ways Demos Can Enhance The Effectiveness Of Trade Show Displays


1. They Attract The Attention Of Visitors.

Capturing the attention of attendees is an exhibitor’s number one priority. A great demo has the ability to do just that. Whether your demo features movement, sound, activities, or more, all of those things help attendees notice your booth and make them want to find out more about your brand. Try to figure out how to make your display absolutely irresistible to people passing by. Ask yourself what would make you stop and watch if you were in their shoes.


2. They Allow You To Interact With Visitors.

The best kinds of demonstrations include a lot of interaction with attendees. They are more likely to stay and watch your presentation, if you are engaging them. There are many ways you can do this, including hands-on activities, asking questions, contests, and more. The goal of these interactions is that the attendees will become genuinely interested in your products and services.


3. They Enable You To Show Potential Customers How To Use Your Product.

Another reason demonstrations are essential to your success is because they give you and your team the amazing opportunity to show attendees how your product should be used. Think of how much more they will understand and appreciate your product or service, if they have the opportunity to hear about it directly from you. Try to anticipate questions they may have about your products and proactively include that information in the presentation.


4. They Allow You To Turn Your Booth Into A Stage.

When hosting a presentation, your display suddenly transforms into a stage; a platform from which you can share the benefits of your product or service. For this reason, it is best to design your exhibit with these kinds of demonstrations in mind. You want to choose a layout, structure, and design that will optimize your booth for hosting excellent presentations. Keep in mind that technology is an important piece of any presentation. Strategize about how you want the lighting and technology to enhance your demo.


These are just a few of the ways that powerful presentations can improve trade show displays. Keep them in mind the next time you’re preparing for an event.

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