In 2019, over 17 million vehicles were sold in the U.S which shows there will be a large demand for auto parts.
You’ve decided to trade on your ecommerce store but you’re lacking in the marketing department. How exactly do you sell auto parts online?
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Luckily, you’ve come to the right place. Here are our 10 tips to help you.
1. Send Out Weekly Newsletters
Owners of online auto parts stores should send out newsletters on a weekly or monthly basis. Newsletters are a great way to nurture customer relationships, remind them of your business, and let them know of any promotions.
Successful newsletters are succinct, easy to read and provide a clear call to action whether it’s asking customers to check out a new product or visit your landing page. Although it feels daunting, you can use an email newsletter design software to guide you throughout the process.
2. Create Engaging Content
Your automotive ecommerce site should have a blog section so you can post informative content. These posts should add value to the reader so answer questions about your products, tap into current industry trends, and create how-to guides about different auto parts.
On your online auto shop, you should also include content on product pages so customers learn more about each item. And don’t forget to tag these with relevant keywords as it’ll help drive traffic.
3. Have a Social Media Presence
Whether you’re an online auto parts store or sell jewelry, a strong social media presence is a must. Nowadays, social media influences consumers to make purchasing decisions so sign up to the major ones like Facebook, Instagram, and Twitter.
You should regularly share photos of customers using your products and give your audience behind-the-scenes content as it humanizes your business. Remember that social media is a two-way street so when your followers comment or ask you a question, take the time to reply as it shows you care.
4. Ask For Reviews and Testimonials
Once a customer makes a purchase, ask them to leave a review on your automotive ecommerce site. Testimonials are highly influential because customers check them to ensure the business is reliable and offers a great product. When you’ve got a collection, post these reviews on your site, Google, Yelp, and social media pages.
Don’t stress about negative reviews, they’re bound to happen but it’s your response that matters. Reply immediately and offer support to the customer because you want to show that you care about them. Plus, you don’t want to gain a bad reputation.
5. Run a Social Media Contest
Contests are a fantastic way to drive traffic to your online automotive store. On Instagram or Facebook hold a giveaway as it’ll raise awareness of your business, let you engage with customers, and generate sales.
To do this, encourage followers to tag a friend in the comment section so they could possibly win one of your products. It’s a great way to connect with customers, old and new, and improve your relationship with your community.
6. Launch a Pay-per-Click Ad Campaign
Pay-per-click advertising is where prospects see your products when they search for a relevant item in a search engine. PPC ads are a cost-effective way to boost your brand because you only pay when a user goes on your website and you can spend as much or as little as you want.
Plus, PPC ads are targeted so you can reach your audience depending on their language, location, and device.
7. Start Retargeting
Otherwise known as remarketing, this is when you show your banner ads to people who have visited your website.
Retargeting shows ads to people who have looked at a particular product or abandoned their cart at the last minute. As a result, retargeting ads keeps your brand in your customers’ minds and encourages them to return to your site.
8. Make Your Site Responsive
Around 51% of internet users use their phones to buy products online.
This shows the importance of optimizing your site for mobile devices from your ads to the content. Plus, Google prioritizes mobile sites so having a responsive site is a no-brainer.
9. Create Video Content
Video marketing is a surefire way to expand your reach and establish yourself as an industry expert. It also lets you share information about your product like how to use it, its main features, and why your product is better than your competitor’s.
Embrace your creativity by making entertaining, unique videos that add value to your customers. And don’t forget to upload them onto your site, YouTube, and social media as it’ll encourage customers to share them with their followers.
10. Consider Your Negative Keyword List
Aside from your regular keywords, check the negative ones because these appear in searches that aren’t relevant to your brand. This is problematic because if someone clicks them then it’ll cost you money.
So if you notice that your ads are appearing in unrelated searches then add this to your negative keyword list so you’re no longer charged.
That’s How to Market Your Auto Parts Online Store
Hopefully, after reading this article, you know how to market auto parts online.
It’s important to have a strong online presence, engaging content, and a collection of positive reviews to entice customers. You should also adopt effective marketing techniques like retargeting ads, a PPC ad campaign, and a weekly newsletter so customers stay updated with your business. Good luck!
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