Did you know that different colors trigger certain emotions in people? If you want to learn more about product packaging, we can help.
In this guide, we’ll go over product packaging design that works.
Want to learn more? Keep reading.
1. Keep It Simple
When you go to the store, check out the different products on the shelf. Ask yourself what the product does and what’s the brand. Strong packaging will be able to answer these essential questions fast.
Customers won’t give products a ton of attention while browsing. You’ll want a product that looks great on the outside and explains what’s inside the box.
You don’t want to fail to identify the product brand and content. Be clear about your brand and product when designing the packaging.
2. Focus on the Typography
The color, pictures, styles, and design are important, but the text is the most important. The text will help people understand the product.
Make sure the text on the package is presentable and easy to read. The consumer shouldn’t have a hard time understanding what the text says.
3. Strive for Honesty
A beginner in packaging design will try to show the product in its most perfect form.
If you’re buying yogurt, the image might depict fresh strawberries with the yogurt. Yet, the yogurt itself doesn’t have a lot of fruit.
You don’t want to make a product appear better than it is. You’ll mislead and disappoint customers, leading to low sales.
Consumers don’t dislike inexpensive and straightforward products. The consumer wants to know what they are buying. You need to represent the product in the best way possible.
4. Be Authentic
Memorability, character, and uniqueness come together to create a fantastic brand. There are hundreds of products out there. Set your brand apart by being authentic.
If you have generic packaging, use a unique design and bright visuals. Use type-based designs or illustrations if everyone is using product photography.
Try a vertical layout instead of horizontal. If the designs are contemporary, try a retro design.
Be different and bold. Check out other product categories for inspiration. See what your competitors are doing. This way, you can brainstorm new ideas for your packaging, so you stand out.
5. Standing Out on a Shelf
The viewing distance from the shelves and the rows will impact how a product gets seen. You will want to consider shelf impact when designing the packaging.
Products get arranged in rows. People see a bunch of patterns created by different products. A specific design will draw a consumer in, making them stop to take a closer look.
The appeal of the product on a shelf’s called shelf impact. The shelf impact can make a difference in sales.
You will need to test the shelf impact while designing the packaging. Do this by putting your design on an actual shelf. Surround the design with other products. Use columns and rows.
The more distinctive your product looks, the better it will sell. You might notice the best design becomes invisible while simple designs stand out.
6. Is Your Product Packaging Versatile?
The product packaging design should extend easily to new products or a sub-brand.
If you’re creating packaging for a new cherry yogurt brand, you might want to create a design with cherries. If you want to launch an orange flavor under the same name, you’ll need to change the concept.
Your initial design concept will need some work. You might have relied too heavily on the oranges, and your design doesn’t extend to new products.
To avoid this problem, design product packaging with the flexibility for additions. You’ll want a design that allows for easy changes or the addition of new information.
7. Practical Design
Practicality will deal with the size, shape, and functionality of the product container. The more practical the design is, the more sales you will get.
Practicality is an aspect that often gets overlooked. People aren’t as open to new designs.
If you design a new box or cup, think about the practicality of the design. How can you make the product easier to carry, store, or use? The suitability of the design will solve other packaging design challenges.
8. Check Out Market Trends
You can check out social media platforms to research what’s trending. Make sure you stay up to date with the trends.
Try to incorporate the trends in your packaging design. Consumers will become attracted to your product.
9. Make Sure the Packaging Is Easy to Handle
Incorporate grooves or a handle, so customers have an easy time carrying the product.
If your packaging isn’t easy to handle, the customer might look for a different option.
The practical and functional use of product packaging is essential. You will see a direct link with sales. Packaging should help provide customers with reasons to use the product.
When the product container is functional, the customer is more apt to use it and buy more.
10. Pick a Color That Stands Out
The color of product packaging is another essential element to consider. You should pick the color of the package with care. Make sure you’re considering a bright color that will attract new customers.
Don’t pick a color that’s too bold, but instead, something bright. If you need help, consider working with a packaging agency.
Now You Know More About Product Packaging Design
We hope this guide on product packaging was helpful. Now that you have tips on product packaging design start brainstorming your packaging.
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