In the past, companies relied on selected markets for generating revenues. Mostly, it was the developed countries that attracted big players from across the globe. However, in the present, we are seeing a change in the outlook of business owners. There are many emerging markets that are forecasted to become the next business hubs. Countries like India are rising economically and are home to well off middle-class with above-average purchasing power. Many surveys done by established companies have revealed that the sheer number of people here (with decent purchasing power) will drive global giants towards India.
Customer Care Outsourcing: The Best Way to Familiarize Yourself with New Markets
India and many other subcontinent nations are growing in stature when it comes to providing customer care outsourcing services. The low value of currency and highly-skilled call center talent make these nations a great place to outsource. Also, considering the fact that countries like India are expected to become a major hub for global businesses, it won’t be a bad idea to outsource outbound or inbound call center here and get familiarized with the market. Some ways, in which, an Indian customer care outsourcing venture can help you enhance your future business prospects are listed below:
- Exposure to culture – When you start networking with Indian companies, you get a glimpse of the culture that is prevalent here. So, if and when you launch a new service catered to the Indian audience, you don’t get a culture shock as you already have a good idea of what they like and dislike.
- Business network creation – Every business owner knows that an already existing business network serves as great advantage when you enter a new market. By customer care outsourcing, you are able to interface with different people and hence, build a business network that can come in handy when you start a new business.
The Real Advantages of Customer Care Outsourcing
Regardless of whether you want to enter these new markets or not, there are many unbelievable advantages of customer care outsourcing that you should definitely exploit. Have a look at some of these benefits:
- Reduction in capital and operational expenses – Your capital expense is automatically lowered when you outsource to India due to a favorable currency exchange rate. Any European or American company can expect to cut down its customer care expense to half (and sometimes even more) after outsourcing to India. The operational expenses also reduce considerably as you no longer have to spend on hiring process or invest in expensive software solutions or their timely upgrades.
- Access to a well-skilled workforce – Be it natural or trained, the available call center talent in India cannot be compared with any other nation in terms of its quality and abundance. From agents to managers to QAs, you will find many outsourcing companies with highly-experienced and talented staff. Also, the agents in India are more polite than their counterparts in the developed countries. Hiring them indirectly through an outsourcing venture provides you a better chance to enhance customer satisfaction levels.