Can you imagine that with the modern development of technology, about 40% of small business owners do not use social media, since they cannot imagine the full scale of the possible benefits of the enterprise? Needless to say, if an entrepreneur does not take advantage of free opportunities to promote a business, even fewer people think about creating their website. After all, it will need to pour a certain amount of money. Meanwhile, just your Internet resource is necessary to increase the level of sales and development of the company as a whole.
Yes, some enterprises phenomenally work offline. But meanwhile, have you ever wondered how much their turnover would have increased if they had also connected their well-designed website to sales, able to attract potential customers and bring them to the stage of acquiring a product or service?
Here are just a few of the benefits that you can get with a web resource tailored for doing business.
1. Exit the dusk
Having set up your website, you will cease to be invisible to those people who are searching for your goods or services via the Internet. You will be surprised how many things people are trying to find on the net, from screws of the right size to the guts for making home-made sausages! So you do not need to think that your product is “not a format” and it can only be sold on the market. There is a buyer for everyone. In 2017, you simply cannot afford to be invisible.
2. Rating control
The mere fact of creating a site cannot be an end in itself. The site should generate revenue, bring interested users who would make a cash investment in your business and ideally turn from one-time customers to regular customers. In ordinary life, especially in the retail industry, it will be difficult for you to keep track of such people and offer each of them suitable conditions, but in the digital world, everything is much simpler.
By optimizing your resource based on popular search queries, analyzing information from analytics, drawing certain conclusions and adjusting an advertising campaign on the Internet, you can get not just one more client, but a target client who is interested specifically in your business. Moreover, the client is wealthy enough to promote the business and affect your financial well-being.
3. Another sales tool
Even if you are a stall in the market or rent a small area in a shopping center, your website is another sales tool that allows you to solve the problems of your customers, give them information to make decisions and create compelling calls to action. Of course, you can continue to place ads in the yellow pages, use word of mouth, print outdoor advertising and even order it on varianceTV, but having your website will never hurt. It is cheaper, it is more durable, it is more promising, simpler, and sometimes more effective than traditional types of advertising.
After all, in addition to information about your existence, there you can provide detailed information about goods, services, current promotions, transaction conditions, tell about yourself to inspire confidence and much more, what does not fit in the printed version and certainly will not be said in a short video. The site will allow you to communicate with the client at a more personal level and will help build confidence in your brand.
4. Brand building
Speaking of the brand. It’s not always necessary to have your website to find your audience. This is sometimes easier to do with mailing lists, print ads, and various promotions. Nevertheless, today the site is an important factor that customers pay attention to when they become familiar with your business and make a decision about making a purchase.
They want to know that the company is stable enough, that it existed yesterday and that it has a margin of safety to continue its activities after some time. By creating your website, you declare that you have nothing to hide, that you not only share information about yourself but also your knowledge about goods and business.
5. Address Book
Even if you don’t surf the Internet, you probably have an e-mail. And it is used as intended for communication with customers to keep them informed of the news of your business. The presence of a website allows not only to better organize this feedback but also to get new contacts thanks to useful information on the resource, the quantity, and quality of which will be more after registration. Create a site that users will trust, and then use it to supplement your address book. Along with the website itself, this list will be one of the strongest selling tools.