Every business wants a quick and easy way to interact with their customer base. And if your company isn’t considering implementing SMS marketing into its strategy, you’re missing out on a whole lot of potential.
Not convinced yet? You will be!
We’re here to show you why SMS marketing is about to become an invaluable part of your company, so make sure to keep reading!
1. Widespread Availability
According to Pew Research, an estimated 5 billion people across the globe have a mobile device. Think about that for a second! That’s astonishing, especially if your business serves customers across the globe.
And make no mistake, this makes SMS messaging more effective than even something like email marketing. Comparatively, 4.4 billion people engage with email services on a regular basis.
You have a far greater chance of reaching your audience through text than any other medium.
2. Immediate Results
Yet another great benefit of text marketing is how quickly you can measure its success.
Strategies like email, social marketing, and search engine optimization can often take weeks to deliver metrics. With text marketing, however, you can see what customers think within minutes.
The faster you generate results, the easier it is to tailor your marketing campaign to your audience.
No doubt, you’re looking for ways to save money on your marketing while still delivering astonishing results. Though the previous two points may make it seem like text marketing should be expensive, it’s actually one of the most affordable forms of marketing available.
That goes double for companies who utilize batch messaging. The more messages you send out, the more you save.
4. Higher Engagement Rates
You can do all the research in the world. But if you’re not using a form of marketing that resonates with your audience, odds are they’re not going to be receptive.
This is one of the biggest struggles in the marketing world today, as more customers install ad blockers and remain reluctant to trust traditional marketing.
Rest assured, text message marketing is a customer favorite due to sheer convenience and the ability to opt-out easily. That customer preference translates to higher engagement.
As Mobivate points out, text marketing has a significantly higher engagement rate than even email, with an open rate of 97%.
Engagement rates are highest when businesses create a value proposition for their customers. These include things like coupons, freebies, and so on. If your group hasn’t done so already, think of ways in which you can entice users via value propositions as often as possible.
Make SMS Marketing a Part of Your Business Plan
There you have it, four quick but tangible reasons why SMS marketing should become a staple of your marketing. But don’t take our word for it! Give it a shot today and see firsthand how text marketing can transform your business.
And while you’re here, why not check out some of our other great content? Our blog has tons of great business-oriented articles aimed at helping you and your company reach maximum potential! So be sure to check out our rich library of content.