Did you know that 75% of people looking for something online never look past the first page of search engine results?
As a business owner, that means if your site isn’t ranking well enough to get on the first page of results, you’re missing out on a lot of potential customers.
This is where implementing a search engine optimization (SEO) strategy comes into play. But, let’s be honest, you probably don’t have time to add yet another thing to your to-do, list, right?
Well, consider hiring SEO agencies for their expertise instead. If you’re not sure how to get started, you’ve come to the right place.
Keep reading to learn about 4 factors to consider when hiring an SEO agency.
1. SEO Experience
Digital marketing covers a wide variety of topics in addition to SEO, like social media marketing, pay-per-click advertising, and email marketing. While many agencies offer all of these services, they might not be experts in any one area.
It’s the “jack of all trades, master of none” concept.
When searching for the right agency, ask about their previous experience with SEO. Do they have case studies to show you real data about how they’ve helped improve search engine rankings for other clients?
If they struggle to show you how they produce SEO results, it’s not a good sign. Before you make a final decision, don’t ever be afraid to ask for more info.
2. References and Reviews
One of the best ways to learn about what it’s like to work with an agency is to hear from past customers. You can start by reading through any reviews and testimonials the agency has on its website.
However, do your own research too, as the agency website likely only displays positive reviews. Visit their Google listing and social media profiles to read through additional reviews, both negative and positive ones.
This helps give you an unbiased look at what to expect if you hire them for your company.
Of course, price is an important part of how you’ll make your decision. So, start by shopping around and looking at the fees for a few different agencies.
When comparing agency fees, pay attention to how the fees are structured. Are you billed the same amount every month, or it does vary based on the services you receive in a given time period?
Once you have an accurate comparison, it’ll be easier to make your decision.
4. Tracking Success
An SEO agency can promise you lots of exciting things, like being at the top of Google results or increasing your lead generation by x%. But, none of this matters if they can’t actually produce results.
Before deciding to work with an agency, ask them how they track success. How do they determine if their SEO strategy is working or if it needs a few tweaks?
They should be able to clearly explain how they measure success and how they’ll relay those results back to you.
Hiring SEO Agencies Doesn’t Have to Be Difficult
Now that you know the most important things to consider when hiring SEO agencies, you should feel confident that you can make the best decision for your company.
With the right partnership, you’ll get more eyes on your site and eventually, more sales as a result.
Looking for other ways to help improve your business? Check out our other articles before you go!